Oluwadunmola Adefioye | Updated: February 5, 2024 | Home services marketing
Like every other business, painting companies need a prominent online presence to grow and attract their ideal customers. However, some business owners are yet to harness the potential of digital marketing strategy. This often results in missed opportunities to expand their reach and increase their customer base.
Among the arsenal of marketing tools available, search engine optimization (SEO) has been tested and proven to enhance a business’s online presence and lead generation. In this piece, I will share expert tips and best practices for improving your SEO efforts for increased leads and bottom line.
Ready to take your painting business to new heights online? Grab your handyman tools, and let’s brush up on your SEO strategy for improved search engine visibility and business growth.
You could run Google ads for painters to get traffic to your painting website. Another proven method of gaining quality leads online is through search engine optimization (SEO). If well hacked, you can drive organic traffic to your website and improve your search engine rankings. This, in turn, translates to increased search visibility and potential conversions.
That’s why I will be sharing valuable tips on how to maximize your SEO for painting contractors for an impressive business bottom line:
Keywords are the words and phrases customers type into search engines when looking for products or services. If your painting business uses these search terms, it’s like a signal telling those search engines to point people right to you.
Imagine someone typing keywords like ‘painting services near me’ or ‘best exterior painters’ into a Google search. Those words can guide them straight to your business if you have the keywords on your web pages. Interestingly, one-third of mobile searches are location-specific. Hence, investing in local keywords often yields better results for local painting businesses.
To conduct a thorough keyword research, start with a list of general terms related to the painting industry, like ‘painting services,’ ‘house painting,’ or ‘commercial painting.’ Then, think of more specific words potential customers might add, such as ‘residential painting services’ or ‘painting service contractors’ to make your list more detailed.
Once you have your general list, narrow it down. Use SEO tools like Moz, Ahrefs, SEMrush, or Keyword Everywhere to see how often people search for each keyword and how many other businesses use them.
The goal is to identify SEO keywords with a balance of high search volume and low competition. These keywords are more likely to bring targeted organic traffic to your website. For optimal results, focus on long-tail keywords; they may have a lower search volume but are more specific.
For instance, a potential customer needing exterior painting services in Los Angeles is more likely to search for ‘exterior painting service near me’ instead of just ‘exterior painting service.’ These specific words help you reach the exact painting clients you want.
Content marketing strategy for your painting services doesn’t involve merely pasting words on your web pages. It should be about creating high-quality content that offers value and solutions to the painting needs of your visitors. Potential clients use certain keywords and phrases to discover professional painters online.
Having recognized those search terms through comprehensive keyword research, a good practice will be to craft meaningful content around them. It could be blog posts, infographics, short videos, or reels for social media.
Why bother with all this? Offering valuable content is a win-win. First off, helpful content gets priority in Google’s search engine rankings. Then, your website visitors get what they seek – helpful insights, tips, or solutions – and stay longer. The longer they stay, the more search engine bots notice your website. And that’s the kind of signal that can elevate your painting services in the search engine rankings.
In addition to creating helpful and user-centric content, here are some actionable tips to get the most out of your home services marketing campaign:
While keywords are essential, using them unnaturally can confuse users and search engines. To avoid keyword stuffing, a good SEO practice is to place them strategically in your painting contractor website on-page elements.
Here are a few tips to get it right:
The title tag is the page title, usually appearing on top of your web page’s result in SERPs. Your title tag should give context to the content, and it’s recommended to keep the length within 50-60 characters, as longer title tags might get trimmed by search engines.
Also, the title tag should contain your primary keyword and should be included at the beginning of the title
Apart from the page’s title, your meta description further tells search engines and users the page context. The meta description is shown as a preview text of your page on SERPs. Take advantage of it, and include your primary keyword. Also, keep it meaningful and compelling to encourage higher clicks. The recommended length for a good meta description is 150-160 characters.
To make your URL SEO-friendly, keep it short, clear, and descriptive. Instead of using numbers and strings of symbols, use your main keyword to add context to what your content is about for search engines. Additionally, separate the words with hyphens and stick to lowercase letters for consistency
Aside from structuring your content, your headings are also a good place to use your targeted keywords. The Heading 1 (H1), usually the main heading, should include the main keyword, preferably at the beginning. While the H2 and H3 could contain the primary or the secondary keywords.
Incorporating keywords throughout your blog content is essential to your on-page SEO strategy. Placing the primary keyword in your blog post’s introduction is a great idea. This sets the tone for the content and signals its relevance to readers and search engines. Using your keywords at least 4 times in your blog article is recommended. I advise ensuring that they fit naturally within the context of your sentences to maintain readability.
Your images, videos, and graphics are not just to make your website attractive for your target audience—they can be power tools for your Painter SEO. When you optimize these rich media elements with descriptive words and relevant keywords, it helps Google or Bing better understand their relevance to your page. This, in turn, boosts the chances of your website visuals showing up in search results, featuring in rich snippets, making your content more visible and getting more clicks.
Part of how to market painting businesses so they stand out is by having a good internal linking plan. Internal linking means connecting different pages within your website with links. By linking related pages, you can help visitors find important information and increase their chances of becoming painting customers.
Organizing internal links in a logical hierarchy can enhance website structure and make it easier for search engine crawlers to index content. You can create topic clusters or silos, grouping related content together and interlinking them to a pillar page to establish their relevance.
For instance, a page discussing exterior painting services could be linked to subpages focusing on “choosing the right exterior paint colors,” “preparation tips for exterior painting,” or “exterior painting DIY techniques.” The pillar-cluster structure provides more detailed information that helps visitors and search engines navigate your website easily.
Furthermore, use descriptive words when you link to other pages in your content. For a link that takes people to your service page, instead of just saying “click here,” you could say “learn more about our painting services.” This helps both people and search engines understand the context of the linked page. Also, fix all broken links, as you don’t want your users and search engines clicking on pages that do not exist.
Backlinks serve as a vote of confidence from reputable websites that your painting services are noteworthy. These links not only drive direct organic traffic to your website, but it’s also one of the ranking factors for search engines, especially Google.
How so? If an authoritative blog within the home improvement niche links back to your painting website, Google’s algorithms are more likely to view your site as authoritative, thus increasing its visibility in search results.
While backlinks are good for your search engine rankings, ensure you focus on quality over quantity in building backlinks. Quality backlinks from respected industry publications or relevant websites hold more weight in boosting your SEO.
To secure high-quality backlinks, you could invest in content marketing. Creating engaging and informative content, such as blog posts showcasing recent projects, can attract attention from industry influencers and reputable websites. And when they link back to your website you get organic qualified leads and attract the attention of search engines.
Search engines don’t understand content like humans do, whether text or visuals. They need some guidance to grasp the relevance of your web pages and assess how useful they will be to users.
Schema markup acts as this guide by providing a structured language that adds context to the different elements on your web pages. It’s like giving search engines a map to better navigate and interpret your content.
For instance, if your website talks about different painting services, schema markup lets you spell out details like types of services, prices, and customer reviews in a way that search engines easily get. Doing so will boost visibility and make your business listings appealing and informative for people searching online.
To get the most out of your SEO for home services plan, keep a close eye on metrics like website visibility, organic traffic, keyword rankings, user engagement, conversion rates, and bounce rates. Monitoring and evaluating these key indicators will provide valuable insights into the effectiveness of your Painter SEO strategy.
Also, tools like Google Analytics and Google Search Console are useful in your arsenal, so use them. That way, you will know how well your painting contractor website is visible in search results. When you know what’s working or not, you can make the necessary adjustments to your SEO campaigns for optimal results.
Tip: Don’t kick off your SEO for painters campaign until you’ve got a good handle on all the metrics you need to evaluate and measure.
For Painter SEO, updating your website content regularly to maintain relevance and engage both search engines and visitors is recommended. While there is no set frequency, aim to refresh your content at least every 2-3 months or whenever there are significant updates in the painting industry, your services, or your offerings. Additionally, monitor your website analytics regularly to identify any drop in performance or engagement, which may indicate a need for more frequent updates.
The timeline for seeing results from SEO for painting contractors can vary based on various factors, including the competitiveness of your locality, the age and authority of your website, and the level of competition in your target keywords. Generally, seeing noticeable improvements in search engine rankings and organic traffic for a new website takes at least six months.
SEO is a complex and ever-evolving field that requires a deep understanding of search engine algorithms, keyword rankings, technical optimization, and content strategy. SEO experts possess the knowledge, experience, and skills to develop and implement a tailored strategy that aligns with your business goals. They can save you time and effort by handling the technical aspects, staying updated with painting industry trends, and executing effective optimization techniques.
With the right SEO tactics in place, painting companies can effectively compete in the digital landscape and position themselves for long-term success.
And if you’d like to hire an SEO agency, look no further than Klutch Growth. Our team of SEO experts will handle all aspects of your local, technical, and off-page SEO strategies. Book a call with us today, and let’s chat about how we can help you grow your flooring business and generate more qualified leads.
I enjoy writing engaging and practical articles that help local businesses grow. That’s why I take my time to understand the industry - customers and businesses - before writing a word.
Aside from content marketing, I enjoy watching football and love my beloved Arsenal FC.