Klutch Growth Blog

How to Create Effective Google Ads for Painters: Tips and Best Practices

Oluwadunmola Adefioye | June 1, 2023 | Home services advertisement

google ads for painters

Google ads can be a game-changer for painters looking to grow their business and reach new customers. According to Google’s estimate, businesses can earn an average of $8 in profit for every $1 spent on Google ads. However, despite this potential, many painters struggle to make the most of Google Ads.

In this guide, whether you’re new to Google ads or looking to improve your existing campaigns, I’ll share expert tips, and best practices on how to make your Google ads for painters work for you and make every advertising dollar count. Later in the piece, we’ll also touch on why you should use google for your painting advertising ideas. 

Tips on setting up Google ads for painters

Google ads can be a smart investment for painters looking to grow and expand their customer base. However, successful ad campaigns require mastery and technical know-how to achieve optimal results. Fortunately, you can effortlessly set up Google ads for painters with the right approach and best practices.

Here are some tips to get you started:

Targeting the right audience is essential to the success of your Google ads as a painter. To do this, use Google Maps to pinpoint the location of potential customers in your service area. By targeting people within a certain radius of your business, you can ensure that your ads reach the right people who are more likely to need your painting services. 

Audience targeting works hand-in-hand with industry research. This isn’t exactly same as keyword research, which we would discuss in the next point. Industry research involves getting a robust view of what searchers intend to find when they are looking to hire home service businesses. So, we carry this out by speaking with some of your best customers and asking what informs their decision making when hiring a service business like yours. Then, we wrap it up by speaking to home improvement business owners and their sales team as well. This really helps with the ad copy, as we’re able to pinpoint the best selling point that addresses real customer problems.

Optimizing your keywords is vital to get the most out of your Google AdWords campaign. Start by identifying common keywords that people might use to search for painting services, such as “professional painters,” “affordable painting contractors,” or “house painting services.”

keyword planner for google ads

Next, harness the potential of more specific long-tail keywords. Use Google’s keyword planner to check the search volume of each keyword. This will help you to identify the most popular keywords relevant to your business.

Finally, pay attention to Google’s search bar. When you start typing in a search term, Google will suggest related phrases to help you determine critical key phrases to target in your ad.

A compelling ad copy is crucial for running a successful Google ad campaign for painters. And like we highlighted in the industry research we discussed earlier, the ad copy is quite important to the performance of your ad sets. Here are some tactics to help you craft ad copy that converts:

    1. Ensure your ad copy highlights your Unique selling point (USP) and makes it clear to potential clients why they should choose your painting services.
    2. Incorporate relevant keywords into your ad copy to improve your chances of appearing in search results for relevant queries. 
    3. It should speak directly to your target audience. Use storytelling techniques that emphasize their pain points.
    4. Include a catchy call-to-action (CTA) that encourages customers to take action, such as “Get a free painting consultation.”
    5. Keep ad copy concise and to the point. Use simple language and avoid industry jargon.
    6. Test your ad copies. We believe that A/B testing the text copy, images, and landing page combinations is important to iterate your painter google ads performance.

Your landing page is where potential customers will go after clicking on your Google ads for painters. To make sure you make a lasting impression and reduce bounce rates, it’s expedient your landing page is well-optimized.

Below are proven ways to improve your landing page:

google analytics for home service businesses

Monitoring and refining your Google ads for painters regularly is essential to ensure that they are performing at their best. This involves analyzing key metrics such as click-through, conversion, and cost-per-click.

Google Analytics is a powerful tool that can help you track and measure the performance of your ads. By regularly reviewing the data, you can identify trends and make informed  decisions to optimize your ads for better results.

Why should you leverage Google ads for your painting business?

With billions of searches being made on Google daily, you can tap into this massive audience and increase your chances of being found by potential customers. Here is a quick rundown of the benefits of using Google ads for painters:

You can show your Google ads to specific audiences based on their demographics, interests, and search terms. 

Suppose you are a painting contractor specializing in exterior painting services in New York City. In that case, you can set up a Google ads campaign that targets only people in your service area searching for key terms like “exterior painting services in New York City” or “house painting contractors near me.”

This means that your painter ads will only be seen by people actively searching for your painting services, increasing the likelihood of generating qualified leads and conversions.

Google ads support a range of formats, including text, image, and video ads. As a painter, you can explore different ad formats to showcase your services in various ways. 

For example, you can use image or video ads to showcase previous projects’ portfolios or your painting process. That way, you’d build trust with prospective clients when they see what you do instead of merely reading about it in text-based ads.

Other search ads format you can explore for your painting services include;

Another benefit of using Google ads to actualize your painting advertising ideas is its improved visibility. You can appear at the top of the Google search engine results page (SERP) by targeting relevant keywords and search terms in your ads. This is particularly important for new painters looking to generate traffic faster while building a long-term content plan to get more leads through search engine optimization.

With Google ads, you can create separate ads with different headlines and then run them simultaneously to see which one performs best. That way, you can experiment with different marketing ideas and messaging to find out what resonates best with your target customer. Additionally, you can pause underperforming ads and focus your budget on the ones generating the most leads and conversions.

Another advantage is that Google gives you greater control over your advertising method. For a seasonal painting company, you can create a campaign for exterior painting services to run during the summer and interior painting ads for the winter. This helps you target customers looking for specific services at a particular period of the year and optimize your ad spend accordingly.

To learn other effective ways to advertise your home service business, we’ve linked our comprehensive guide to give you a more robust overview.

You can gain a competitive edge in the painting industry by utilizing Google advertising to promote your services. With the ability to target specific keywords and audiences, you can reach prospective clients actively looking for professional painters. 

Also, by crafting persuasive headlines, using compelling visuals and high-quality images, you make a lasting impression on those who see your ads. This can lead to more clicks, conversions, and, ultimately, more revenue.

Google Analytics provides valuable data which you can use to track your ad performance and measure important metrics such as click-through rates and conversion rates. This allows you to see how well your ads perform and adjust your advertising strategy as needed. 

Additionally, by setting a daily budget for your advertising campaign, you can closely monitor your expenses and ensure you get the most out of your ads spend.


You can track your Google ads for painters’ performance by measuring key metrics such as click-through rates, the average cost per click, conversion rate, cost per customer acquisition, impression rate, and bounce rate. By regularly monitoring and analyzing these metrics, you can make data-driven decisions on optimizing your ad campaigns and improving your ROI.

Yes, you can target specific geographic locations with your Google ads, including cities, regions, countries, etc. Google ads have a built-in feature called “Location Targeting” that allows you to choose where your ads will be displayed based on specific areas. Additionally, you can use Google Maps to identify and target particular localities for your painting ads.

You can experiment with different formats, such as text ads, display ads, local services ads, or video ads, to see which generates the best results. Ultimately, the best format for your painting business will depend on your advertising goals, target audience, and budget.


In the painting industry, having a solid online presence is crucial for your business to succeed, and Google ads have proven to be an effective strategy for reaching potential customers. By following the tips and best practices I’ve shared in this guide, you can create effective ads tailored to your painting business and attract new customers like never before.

But creating great ads is just the beginning. To truly unlock the full potential of Google ads, you need to continually test, analyze, and optimize your campaigns. 

This may seem daunting, but that’s why Google ads expert agencies like Klutch Growth exist. We have the right tools and expertise to turn your Google ads into a well-oiled lead-generation machine.

Oluwadunmola Adefioye
Content Manager at Klutch Growth

I enjoy writing engaging and practical articles that help local businesses grow. That’s why I take my time to understand the industry - customers and businesses - before writing a word.

Aside from content marketing, I enjoy watching football and love my beloved Arsenal FC.

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