1. Market Analysis
Our approach to Google Ads is data-driven. We don’t rush to place our contractor ads; first, we seek to understand your business’s unique value proposition, do some competitor research, pinpoint your target audience, then deliver an effective strategy for your qualified leads generation.
2. Keyword Research
Each search campaign performs based on the strength of the keywords chosen. We dig deep to find relevant and viable keywords that fetch a high ad quality score using Google keyword planner.
3. Landing Page Optimization
The next step to improving your Google quality score is to optimize its landing page relevancy with the appropriate content and design. We provide our home service contractors insight into the landing page messaging to improve their ad campaign’s conversion rate.
4. Ad Campaign Setup
We evaluate each business’ marketing needs and compare them to their ad budget; this helps us set custom bids for each ad placed. Then, using the data from our market analysis, we choose keywords with the appropriate cost-per-click (CPC) to optimize the ad spend.
5. Engaging Ad Copies
One essential part of generating quality traffic for home service advertisement is writing custom ad copies that speak to the audience and highlights your business as a solution. Engaging ad copies generate more clicks and have higher click-through rate (CTR).
Also, because we’re marketing service providers when advertising for contractors, we use Google Ads search network campaigns, which utilize written ad copies better than display ads campaigns.
6. A/B Testing
You can combine multiple ad copies with different landing pages and keywords within an ad group. A/B testing allows you to choose the best ads and use the data to optimize your Google advertising for a better return on ad spend (ROAS).
7. Monitor the Metrics
To make each Google Ads campaign performance as cost-effective as possible, we constantly monitor the key performance metrics, like the number of clicks, CTR, and conversion rate, up to the overall ROI. Whatever the reports say, we always look for ways to optimize your ads.