Fabulous site design team. Professional, prompt, and increased my site traffic significantly. Enticed to create another website with this firm
When marketing home service businesses, you must consider various important factors as an owner. Your primary goal is to build an online presence that customers would see when needed. And it should also convince your prospective client base to call you when they need your services.
The primary way for service-based businesses in the home care industry to catch their audience’s attention is through content. But not just any content. Only content stands out that would convert leads and eventually have them circle back to give your business 5-star reviews. It has to be exemplary!
You must realize that your home service business can be free of generic SEO services. Your business deserves a holistic content marketing approach. One that would help your website appear on search engine results pages (SERPs) and, most importantly, ensure website traffic turns into more paying customers.
Now, let’s help you understand how Klutch Growth will deliver holistic marketing for your business beyond barebone SEO.
Our home services SEO process can be divided into three aspects.
These components work together to deliver an SEO package that doesn’t just rank home service companies on Google and other search engines.
Instead, our package takes a complete marketing approach that adds to your business’s bottom line.
Want to meet your business goals too? Consider our home services content marketing process.
Don’t just take our word for it! Hear what one of our client businesses has to say about our services:
I feel so lucky I ran into Klutch Growth. A company you can trust. They worked hard to meet my goals and put much effort into making my project a success. I appreciate, trust, recommend and endorse them
Search engine optimization (SEO) is a long-term game. It’s all about business growth for your home services company. This goes beyond merely cranking out blog posts without a solid plan. You need a home services SEO strategy that stands out.
The first step in creating a working SEO strategy is research. Service-based businesses work in a peculiar way, different from how e-commerce or corporate businesses operate. Then, narrowing down to the home services industry, there are more details to factor in which are different from how marketing other businesses work. This is why working with a specialist SEO agency like Klutch Growth means that you can employ an industry-specific content marketing strategy.
How can your home service business benefit from contextual marketing research? It starts with choosing the correct search query to target for each webpage. SEO for home services doesn’t work by targeting any broad search term with your content and expecting clients to find your business magically. Climbing organic rankings for different keywords requires proper evaluation of the search volume, the search intent associated, and its commercial value.
Our research starts with talking to you as a business owner to understand your service offer. Then we chat with some of your previous clients to gather insight into customer needs for your business and keyword opportunities. Then, we can build on the business insight using our trusted SEO tools like Semrush and Frase.
The most effective SEO strategies are built on long-term goals because organic search rankings take time. Hence, you must be able to think ahead. A holistic SEO strategy involves drawing a plan that captures the different intent levels of potential clients.
Our content plan addresses the three levels of customer acquisition, which include top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). We would factor in content to educate customers about your services. Content that addresses customer problems and others that highlight how your business differs from competitors.
Implementing robust digital marketing strategies like these for home service businesses involves the creation of topic clusters and an elaborate internal linking structure. So, doing SEO for home services isn’t just about choosing keywords close to your service locations or keywords related to your business goals. It involves fundamental analysis, planning, and implementation.
They provided me with multiple drafts of my website before giving me the final product and walked me through everything that was updated. My new website looks professional and clean, and my clients are able to find exactly what they're looking for when they visit.
After strategy comes implementation, and truth be told, executing a content marketing plan for home services businesses can be tricky. And that’s because the main goal of the content is to convert website visitors into leads, not just to improve keyword rankings.
Walking the talk is where we shine at Klutch Growth. We take a unique approach to home services digital marketing. We will not just write generic blog posts for your business; we will tell a story about your services.
Content that would capture the attention of ideal customers has to shift from business owner perspectives to potential client perspectives. Simply put, the content needs to answer questions bothering search users. But don’t just stop your SEO efforts at telling customers how you can solve their problems; you need to show them how your services can help them achieve their desired status.
You need to go from telling customers the types of office painting you do to showing them how a mural you painted helped a startup close a significant deal with investors. Can’t think of how to tell your brand story? We’ve got you. Our content experts will chat with your sales team or whoever manages customer deals, and we will develop a brand message that will resonate the most with qualified leads.
Another method we employ to make brand content more empathic to users is user reviews. We generate valuable quotes for service businesses by combing through their business listing five-star reviews, social media post comments, and direct user surveys. Insight from this process helps to improve content conversion rates significantly.
Here’s what a client has to say about our process:
I was extremely impressed by the work that Klutch Growth did on my website. They were professional, easy to work with, responsive, informative, and asked enough questions to get a feel for what I wanted.
The actual work to improve rankings on search engines happens with on-page SEO. After identifying relevant keywords for organic search in the home care industry, we set up a content strategy, as we mentioned. Then, we start writing blog articles and building internal links.
We assign dedicated account managers for each business to manage the content frequency and quality. We are averse to keyword stuffing because that negatively affects SEO. Instead, we optimize each content’s meta description, image alt texts, URL slug, and page title. We also improve the on-page SEO quality by answering customer-focused questions, which is handy for ranking on Google’s People Also Ask (PAA) sections.
As much as content is essential to SEO for home services, website health is also a factor. To deliver an online experience that attracts prospective clients, you need to publish optimized content on properly structured web pages. Then, there’s supporting your home services SEO efforts with off-page assets like an optimized Google business profile. Let’s break down how we link these with our SEO package.
Search engines don’t read text on websites as your website visitors would. Instead, they have crawlers that examine live websites before indexing them for display on the SERPs. Hence, part of your digital marketing efforts as a home services business is to monitor your website backend.
Technical SEO starts with building a solid sitemap that ensures search engine crawlers can systematically access every page on your website. Then, with a working sitemap, you need to confirm your internal linking structure is airtight, remove all broken links, error 404 pages, and duplicate content.
Then, you have to ensure that the user experience on your website is excellent, with fast page speed and a mobile-friendly interface. These are some of the technical factors that contribute to the success of your website SEO techniques.
You don’t need to worry about the technical details. We are very detailed in our website optimization process, and that’s why we get feedback like this from business owners who work with us:
I have worked with many developers over the years, and the common denominator seems to be most over-promise and under-deliver. To say I'm pleased with the work Yannick delivered and his overall professionalism would be an understatement. Klutch will be my go-to source for all projects going forward! Thanks again!”
SEO for home services companies factors in physical location much more than other service-area businesses. And that’s a good thing because it means less competition in breaking into search rankings. But that doesn’t mean the process becomes a walk in the park; you still need a solid strategy.
Local SEO is the arm of SEO for service-based businesses that account for location and positions your business to capture qualified leads within your zip code. Optimizing your website for local rankings starts with your contact subpage. It needs to be detailed with your business name, address, and phone number (NAP), then your hours of operation, and include a map widget if possible.
Also impactful on local SEO performance is your Google business profile. Google verifies how trustworthy a business is by checking business listings (like Yelp, Houzz, HomeAdvisor, Trulia, etc.) and online reviews that match your business NAP. With an optimized Google My Business (GMB) profile, you can control the narrative. On your GMB page, you should fill in every detail, including service area region and zip codes, business hours, and social media platforms.
Then, you’d also have to manage your customer reviews to ensure your home care clients are satisfied with your services. To top it off, calibrate your business location on Google Maps Pack (GMP), Apple Maps, and Bing Maps. These location-specific tasks will improve your brand’s authority and trustworthiness on search engines, which means better SERP performance.
Search algorithms favor expertise when it comes to search engine rankings. Every domain is assigned a search engine authority based on the age of the domain and how many authoritative links it commands. This is why backlinking is crucial for SEO. As a Google business, you need to embrace active link building. This means you constantly look for opportunities to have authoritative websites linking back to your content as referral sources.
Content distribution in off-page SEO includes social media publishing of website content snippets. You improve your website domain authority as your links get shared on social platforms. You can also encourage current clients to leave positive reviews on business listings to enhance your website’s trustworthiness.
Love what you’ve seen about us? You’re not alone.
Klutch Growth is an exceptional business that continues to astound me with the work produced. Working in all sectors of North America, they pay attention to the aesthetics and wants of their clients. I would always recommend them to anyone I know looking to revamp their digital presence.
Hiring SEO companies devoted to home service businesses to run your content marketing provides the advantage of expertise and saves time. As a digital marketing company, we at Klutch Growth have all the tools to help you put your home service brick-and-mortar location on the map for customers in your service area to find you online.
When you hire us as an SEO agency within the home care industry covers, research, strategy, on-page SEO, brand storytelling, and technical SEO, but there are more digital marketing services we render. To improve your reach to potential customers, we can help you manage your Google Ads, social media ads, data analysis using Google Analytics, and build an email list of qualified leads.
Running SEO for home services requires text content majorly. But when you’re working with our digital marketing agency, we will handle the writing; we only need to chat with you as a business owner and maybe one or two of your previous customers. Optionally, you can provide us with reviews for your business from online directories to help improve your overall marketing strategy.
Proper content marketing would cover a solid SEO strategy. Hence they can be used interchangeably. But precisely, content marketing for home service companies goes beyond SEO; it includes social media content and other activities needed to convert prospective customers.