Oluwadunmola Adefioye | June 4, 2023 | Home services advertisement
If you rely solely on organic search and social media reach to attract potential customers to your home remodeling business, you could wait a long time for results. But, with a more strategic approach like paid home remodeling ads, you can accelerate the process and get your services in front of your target audience.
While investing in paid advertising is an excellent place to start, you still need a well-planned advertising strategy to maximize your marketing ROI. And that’s what I aim to achieve in this article by sharing valuable tips and best practices on how you can run a successful home remodeling ad campaign. But first, let me touch on the various channels you can use for your home renovation advertising ideas.
While digital home remodeling advertising has become increasingly popular in recent years, offline advertising can still be effective for reaching audiences that are not digitally savvy. To maximize the effectiveness of your advertising strategy, you can adopt a mix of traditional and digital advertising channels for better results. Keep reading to learn more about the top advertising channels to consider for your home remodeling business.
You should run your ads on multiple platforms to make the most of social media advertising for your home improvement business. Facebook, Instagram, and Pinterest are all great options for home remodeling ads, but each has its unique audience.
Facebook is perfect for targeting middle-aged homeowners, while Instagram’s visually-rich format is great for showcasing high-quality photos of your project’s portfolio. At the same time, Pinterest is ideal for reaching audiences searching for design inspiration and home remodeling ideas. By consistently showing home renovation ads on these social media platforms, you connect with different target audiences, increase brand awareness and foster customer loyalty.
In addition to running direct ads on social media, you could also use influencer marketing to promote your renovation services. Beyond a popular figure with large followers, you should collaborate with an influencer in the home improvement industry whose following aligns with your target audience. Tools like influencer.co, upfluence come in handy when looking for the right influencer for your brand.
For maximum performance, ensure your social media ads for home remodeling are optimized for mobile devices to capture social media users’ attention and encourage engagement with your brand.
While search engine optimization (SEO) can help your home improvement business grow organically, it can take months or even years to see significant results. But with paid search ads, leads come in almost immediately.
Paid search ads, or pay-per-click advertising, allow you to target specific keywords relevant to your home remodeling business and appear at the top of search engine results pages. The most popular search engines for PPC ads are Google and Bing, with Google dominating the market share.
Let’s say you specialize in patio remodeling, you can create targeted Google ads that pop up when people search for phrases like “outdoor patio design ideas,” “patio remodeling,” and other related keywords. That way, potential clients looking for patio design services are more likely to see your ad, resulting in more clicks, leads, and sales for your business.
Also, you have control over your advertising budget, as you are only charged when someone clicks on your ad.
You need knowledge and expertise in keyword research, audience targeting, budget allocation, and crafting compelling ad copy to run effective home improvement ads. However, If you are not up to the task, consider hiring an ad expert like Klutch Growth to set up and run adverts that drive leads and increase conversions.
Aside from pay-per-click advertising, search engines provide other options for promoting your home remodeling services, such as display and video ads.
Unlike search ads, display ads are not limited to search engine result pages but are shown as banner ads on other relevant websites like blogs, and mobile apps, giving you a wider reach and more opportunities to attract potential customers for your home renovation business.
Display ads offer a more visual way to grab the attention of potential customers and generate leads. To create a successful display ad, use high-quality photos or short video clips to showcase your work visually. A pro tip is to use relatable images in your home remodeling ad, such as photos of happy homeowners enjoying their newly remodeled space.
You can run direct video ads on YouTube to target and engage specific audiences within the home service niche, resulting in more lead generation and conversions for your home remodeling business.
When creating your home remodeling ad, remember that the first few seconds are crucial for grabbing viewers’ attention. You can achieve this by using bold colors and captivating sound effects to enhance the overall viewing experience of your audience. In addition, make sure you highlight your services in clear messaging and use a strong call-to-action to encourage viewers to take expected action.
LSA ads are more streamlined than regular Google ads, such that potential customers can see your ad, decide about your services, contact you right then and there without having to go through the hassle of clicks and landing pages. To get started with LSA ads, create and optimize your home renovation business profile on Google My Business, then apply for LSA eligibility. Once approved, set up your home remodeling adverts and select the specific service areas you want to target.
Despite the rising popularity of digital advertising, home remodeling businesses can still benefit from implementing offline advertising strategies to reach potential customers who may not be as digitally inclined.
You can use traditional advertising methods such as direct mail campaigns, television and radio commercials, or print advertising in magazines and newspapers to increase brand awareness and generate qualified leads.
Another offline ad strategy is word-of-mouth marketing through face-to-face interactions. This provides a more personal touch, allowing you to connect emotionally with potential customers. A pro tip is to have a rehearsed compelling message, like an elevator pitch, designed to quickly communicate your business’s unique value proposition to prospective clients.
Now that you know what channels to use to run your home remodeling advertising ideas, it’s time to focus on winning strategies to make your ads stand out. So, grab a cup of coffee, relax, and let me show you how to optimize your home remodeling advertising efforts for maximum ROI:
Showing ads to the wrong audience can cause your campaigns to fall flat, resulting in wasted advertising spend and fewer conversions. To identify your target audience, you can start by analyzing your existing customer base and researching your competitors’ audiences. This information will help you create your buyer personas and tailor your ads to the interests and behaviors of your ideal customers.
Your target audience can also determine which ad channels are most effective for your business. For example, if your audience primarily uses social media, you can focus your home renovation advertising ideas on platforms like Facebook and Instagram.
With ad retargeting, you can display ads to people who have already shown interest in your business, such as those who have visited your website or engaged with your social media pages.
For example, if someone has browsed your kitchen remodel gallery, you can retarget them by showing them your kitchen remodeling services as they scroll through their social media feed or use search engines. This way, you can keep your business at the forefront of their minds and increase the likelihood of better conversions.
Online directories such as Zillow and Houzz are filled with potential customers searching for home service providers. You can use this to your advantage by getting listed and placing your home remodeling ads on these platforms.
Also, remember to ask satisfied clients to provide valuable feedback and review on these directories; as past customer testimonials and reviews are social proof you can incorporate in your ads to boost potential customers’ trust in your business.
You can enhance your advertising efforts by offering something of value, such as free consultations, special discounts, or creating a social media contest with a gift card prize. These advertising incentives can generate buzz and attract new customers to your home remodeling business.
When you offer incentives, you could make them time-bound and include a call to action that emphasizes the offer’s dates to create a sense of urgency and motivate customers to act quickly.
Don’t simply run your home remodeling ad and forget it. Instead, regularly track your ads’ performance by monitoring metrics like click-through rates, conversion rates, and cost-per-click. These metrics will give you insight into what ad formats or channels are performing and where you need to improve for optimal performance.
However, don’t run your home renovation ad campaigns until you clearly understand how to track and measure their performance.
A great home remodeling ad should highlight your unique selling points, showcase your renovation projects with high-quality visuals, and include a clear call-to-action that encourages potential clients to take the next step. But for better performance, you should include previous customers’ testimonials and reviews to help build credibility with your business prospects.
Use tracking tools like Google Analytics and Facebook ads manager to monitor key performance indicators (KPIs) such as leads generated, conversion rate, cost per lead, click-through rate, and return on ad spend (ROAS). By tracking these metrics regularly, you can determine which ad campaigns are performing well and which need improvement.
There isn’t a one-size-fits-all answer to what the most effective channel is for running home remodeling ads. However, key factors, such as your specific business goals, target audience, and budget, will help you determine which channel to use. Popular advertising channels for home remodeling include social media, search engines, display ads, and traditional advertising.
Home remodeling advertising, when done right, can significantly increase your brand visibility, leading to more leads, sales, and revenue. By implementing the tips and best practices I’ve shared in this piece, you can set and run effective home improvement ads and maximize their impact on your bottom line.
However the work doesn’t end there. To make the most of your advertising efforts, you must constantly test, analyze, and optimize your campaigns. That way, you can ensure your ads are always hitting the mark and delivering the best possible results for your home remodeling business.
I enjoy writing engaging and practical articles that help local businesses grow. That’s why I take my time to understand the industry - customers and businesses - before writing a word.
Aside from content marketing, I enjoy watching football and love my beloved Arsenal FC.
Hire Klutch Growth
