Home services marketing | June 24, 2023 | Oluwadunmola Adefioye
Whether you’re a new home remodeling business owner looking to establish your online presence or an experienced professional seeking to elevate your digital marketing efforts, one thing remains clear: the success of your business hinges on your ability to generate quality leads.
With a consistent flow of qualified leads, it becomes easier to grow your customer base and maximize your business’s potential.
As a way of helping you achieve success in the home remodeling business and make every buck of your marketing budget count, I’ll share practical lead generation strategies accompanied by actionable tips, ensuring that you have a clear roadmap to follow.
Lead generation is the way to go if you’re wondering how to get home remodeling jobs in 2023. However, you can’t wait for potential leads to knock at your doorstep. You need a range of effective tactics to actively pursue and attract potential customers.
That’s why I’ve curated a list of proven lead generation strategies with a blend of online and offline approaches to ensure a continuous flow of qualified leads for your home remodeling services.
Your home remodeling contractor website serves as the first contact line between you and prospective clients in the home remodeling industry. To make a lasting impression and capture your visitors’ interest, it’s crucial that your website not only tells but also visually showcases the quality of your home remodeling services.
Your website should feature captivating images and videos that highlight your past projects and demonstrate the excellence of your work.
However, it’s not just about aesthetics; a user-friendly experience is equally important. Your web page should be intuitive to navigate; use well-organized menus that direct visitors to different sections, such as services, portfolios, testimonials, and contact information.
Also, ensure you prominently display action buttons throughout your website, encouraging visitors to take the next step. Whether it’s requesting a quote, scheduling a consultation, or contacting you for more information, make it easy and enticing for leads to reach out to you.
Content marketing goes beyond the technical aspects of search engine optimization and keywords. It is how you address the pain points and answer the questions of your target audience on home remodels.
Whether in the form of detailed guides, instructional videos, case studies, or design inspiration, providing quality content gives prospective customers a sneak peek into working with you and the value you can bring to their remodeling projects.
Furthermore, when you consistently deliver helpful content that educates, inspires, and addresses their needs, you build a loyal following of engaged readers who are more likely to consider your remodeling company for their home improvement jobs and eventually become paying customers.
When doing marketing for remodeling companies, social media platforms like Facebook, Instagram, Pinterest, and TikTok present an incredible opportunity to attract free remodeling leads. With the widespread usage of these platforms, you have access to a large pool of potential clients who are actively engaged online.
You can capture their attention by posting high-quality photos, 3D renderings of the entire process, and videos of before-and-after transformation of your successful home improvement projects.
You can also leverage social media in your home remodeler marketing campaign. Do this by sharing snippets or quotes of previous customers’ reviews alongside a picture of your remodeling company at work on your timeline.
As these testimonials gain traction on social media, potential leads who stumble upon your posts will be captivated by the social proof of your capabilities. They’ll see the positive experiences of others and be more inclined to reach out to you for their remodeling needs.
While organic search and content marketing can get you free remodeling leads in the long run, running paid search ads ensures your brand is prominently displayed in front of potential clients actively searching for home remodeling service providers.
When setting up the paid advertisement aspect of your home remodeling marketing campaign, ensure your ad copy is compelling, use visuals that resonate with your target audience, highlight the benefits of your home remodeling services, and include strong calls to action that encourages leads to take desired steps, such as contacting you for a free consultation or visiting your website.
Platforms like Google Ads provide options to target individuals based on their search behavior or recent online activities. For example, you can target individuals who have recently searched for keywords related to home improvement companies or have engaged with websites and content related to remodeling.
By displaying your home remodeling ads to these individuals, the chances of attracting and converting them into paying customers are higher.
You can benefit from networking by teaming up with potential partners in the home improvement industry, such as architects, interior designers, home builders, or real estate agents. You could promote their services to your customer base or collaborate on joint promotional offers or discounts to expand your businesses.
One of the major benefits of building partnerships as a company is the brand awareness that comes with it. Even if the community members of your partner aren’t your ideal audience, you’ve already gained more reach and recognition.
You could also join online communities like Facebook groups where homeowners and professionals in the home improvement business hang out. That way, you can engage in conversations, share your expertise, and connect with potential customers who may require your remodeling services.
Although not a digital marketing strategy, referral marketing remains an effective offline tool to attract valid leads to your home remodeling business. According to Nielsen, 88% of customers trust business recommendations from people they know.
When satisfied clients recommend your remodeling services to their friends, family, or colleagues, it carries a genuine endorsement that resonates with potential clients. To maximize the potential of your referral program, offer freebies like referral bonuses or exclusive discounts to those who refer prospective clients to your business.
Once you’ve attracted leads for your services, the real magic happens in the nurturing phase. It’s all about staying top of mind and guiding those leads until they decide to hire your remodeling services. But it doesn’t end there.
By delivering exceptional experiences, exceeding their expectations, and providing ongoing support, you can turn these happy customers into passionate advocates who spread the word about your brand.
To get a high conversion rate of leads to customers, employ these home services marketing campaign hacks;
When following up with leads, time is of the essence. You should aim for a quick response within the first hour of receiving their inquiry. To ensure prompt follow-up, set up customer relationship management systems or lead management software tools that notify you immediately after you receive a lead.
You can then follow them up by setting up a phone call and automated emails, arranging an in-person meeting, or scheduling a video conference to dive deeper into their remodeling project.
Shift your focus from sales pitches to providing helpful content for your leads. Instead of bombarding leads with promotional messages, send out engaging email newsletters that offer valuable tips on home remodeling, such as DIYs, home design inspiration, etc.
By constantly pushing informative content to your leads, you keep your brand top of mind and position yourself as the go-to expert for their home remodels. In addition, you could organize online events like webinars where you can engage with leads directly, address their specific needs and provide personalized advice.
The famous saying “Rome was not built in a day” holds a significant truth regarding nurturing leads and building successful customer relationships. Like Rome, developing strong connections with leads requires consistent effort and regular engagement.
However, be mindful not to overwhelm your home remodeling leads with excessive contact. Strive for a balance that keeps your brand top of mind without being invasive. You can keep in touch regularly with your exclusive leads via:
To streamline your lead nurturing process, you can leverage email automation platforms like Mailchimp or Convertkit to keep your leads engaged with your brand. To get the best out of your email marketing plan, you should segment leads based on their customer journey and tailor email accordingly.
When a lead signs up for your newsletter, you can set up a welcome series of automated emails like tips for selecting the right home remodeling contractor. Or, if you are looking to nurture your leads as a kitchen remodeling company, you can send them specific emails featuring kitchen design inspiration or budget-friendly kitchen renovation ideas.
Before making any phone calls use lead qualification techniques such as form submissions, website interactions, or email responses to identify the most promising prospects. So, you can ensure that your phone calls are targeted and avoid the risk of spamming.
Use phone calls to gauge the lead’s current level of interest and readiness to proceed. Ask open-ended questions to understand their timeline, budget, and any concerns they may have. Respect their decision-making process and avoid pressuring them into making immediate commitments.
Use the lead’s name in the email greeting to create a personal touch. Addressing them by name directly helps establish a connection from the start and shows that you value their individuality. However, personalization goes beyond simply addressing a lead by their name. It’s about crafting emails reflecting their preferences, behaviors, and needs.
For a lead who recently signed up for updates but has yet to make a hire, you can send them a targeted email introducing your top-selling remodeling services and offering a limited-time discount.
You may not need to hire a service if you have the time and resources to develop and execute effective marketing strategies. However, a lead generation service can be an excellent investment if you’re short on time or expertise.
A lead generation service can provide your business with expertise, time-saving benefits, and scalability to generate more high-quality leads.
You can offer something of value to your ideal customers, like a free remodeling guide with expert tips, a virtual home assessment to help them understand their unique requirements, or a remodeling cost estimator in exchange for their emails or contact information.
Keep an eye on your lead conversion rate, as it will tell you the percentage of your generated leads turning into actual customers. Other metrics like cost per lead, acquisition costs, response time, and customer lifetime value will give you valuable insights and help you gauge how well your lead generation strategies work.
Now that you know how to get home remodeling leads, it’s time to implement the knowledge and witness their transformative power for your business. By incorporating the strategies I’ve shared into your digital marketing efforts, you’ll attract a steady stream of valid leads, improve your online reputation, and stand out from the competition.
However, the job doesn’t end with attracting leads. The goal is to successfully convert the attracted leads into paying customers. You should also focus on providing top-notch services to have a lifeline of loyalists spreading the word about your brand and bringing in leads for free.
As straightforward as these steps might be, they might be a bit much for the average business owner, hence the need to hire an appropriate home remodeling marketing agency. If you want to better your chances of generating qualified leads, we are a digital marketing agency specialized in home improvement businesses.
Our team of experts will handle the critical aspect of your home remodeling marketing plan, like running effective Google ads, optimizing your website design, and designing email campaigns, among others. Book a call with our team today and let’s talk about your business.
I enjoy writing engaging and practical articles that help local businesses grow. That’s why I take my time to understand the industry - customers and businesses - before writing a word.
Aside from content marketing, I enjoy watching football and love my beloved Arsenal FC.