Oluwadunmola Adefioye | Updated: November 14, 2023 | Home services marketing
Running a successful flooring business requires more than providing excellent customer service; it also entails implementing effective marketing strategies to bring in more exclusive flooring leads and stand out in the crowd. That’s why you need to develop a targeted and impactful marketing campaign that will help you attract and convert potential customers needing flooring services.
As a way of helping, I’ll highlight 7 proven ways to generate a steady stream of qualified leads, boost your business, and make every penny spent on your marketing effort worth your while. Read on and discover actionable flooring marketing ideas you can add to improve your overall strategy.
In the highly competitive world of flooring businesses, acquiring and converting leads is a must to achieve sustainable growth and success. Lead acquisition serves as the fuel that drives your business forward, bringing in potential customers who have shown interest in your flooring services. However, the magic happens when you convert generated leads into paying customers, ensuring your marketing efforts translate into tangible results.
Here are some flooring marketing ideas for 10-xing your ROI on lead generation campaigns:
When visitors land on your website, you want to provide them with an enjoyable browsing experience that encourages them to stay, explore your web pages, and ultimately convert into customers. Keep your website design clutter-free and easy to navigate. One way to achieve this is to use intuitive menu structures, organize your content in categories, and implement a search function so potential leads can find the information they are looking for without hassle.
Also, pay attention to the color scheme of your website. Choose colors that align with your branding and evoke emotions in your business. For flooring companies, earthy tones, neutral shades, and cool blues can create a sense of calmness, reliability, and professionalism. Use contrasting colors for CTAs and contact information to make them stand out so potential customers can easily spot them.
Most importantly, your flooring website should be fast-loading and optimized for mobile devices’ screens. With more people accessing the internet on their smartphones and tablets, a mobile-friendly website ensures that your content is displayed correctly for a seamless user experience.
Once your flooring contractor website has attracted traffic through effective optimization, the key to converting those qualified leads into paying customers lies in the value you offer through your content. Your blog posts should educate, inspire, and help your target audience make informed decisions.
Craft engaging articles on common pain points in the flooring industry, like tips for choosing the best flooring contractor, cleaning and maintaining hardwood floors, etc., to demonstrate to prospective customers that you can be trusted with their flooring jobs. Also, include relevant keywords common to flooring companies in your blog articles for improved search engine rankings, making your website more visible to potential customers actively surfing the net for flooring services providers.
Another effective strategy to maximize the impact of your content marketing efforts is through targeted email campaigns. Your email list is a gold mine of exclusive leads you should leverage for optimal results on your digital marketing strategy. Instead of only promoting your services in their inboxes, send out emails with simple DIY tips related to flooring maintenance and installation or provide downloadable guides to assist your leads in tackling flooring-related projects independently.
In pushing valuable content to your audience, you can create short videos of you installing new floors or choosing the best floors for your clients. Make these videos high resolution and compelling to grab the attention of potential customers, and post them on your web page, social media pages, or even as embedded videos in your emails.
While aspects of SEO like website structure optimization and creating quality blog content are essential for higher search engine rankings and reaching a broader target audience, local SEO allows you to target potential customers where your flooring business operates.
For a flooring contractor in Seattle, you can ensure your online presence aligns with local search intent by incorporating location-based keywords such as “hardwood flooring experts in Seattle” or “professional tiles installers in Seattle” into your website content, blog articles, meta descriptions, title tags, and URLs. By doing so, search engines recognize the relevance of your business to local searches and present your website to people in Seattle looking for flooring solutions.
Additionally, getting listed on platforms like Google My Business and other online directories like Angie’s List, Houzz, Yelp, etc., is another great idea for local SEO strategy for your flooring business. These platforms are filled with homeowners seeking trusted experts for floor upgrades. Ensure you provide essential business information such as your address, phone number, and operating hours so it is easier for potential customers to find and contact you.
A pro tip is to ensure your contact information is consistent on all of these platforms; that way, it is easy for search engines to recognize your brand and suggest it to users who search for flooring services in your business area.
PPC marketing includes utilizing paid advertising on online platforms such as Google ads, Bing ads, or social media ads. By setting up and running PPC campaigns, you can effectively position your flooring business in front of potential clients, giving you a competitive edge over organic listings.
One essential aspect of PPC marketing is identifying relevant keywords users use to search for flooring services. Utilize keyword research tools like Google Keyword Planner or Semrush to discover high-traffic and low-competition keywords that align with the flooring industry.
To get the most out of your PPC strategy, focus on long-tail keywords such as “hardwood flooring installation in California” or “waterproof vinyl flooring for a kitchen remodel.” instead of bidding on a generic keyword like “flooring company.” When your keyword is specific, you attract a more targeted audience actively looking for the flooring services you offer.
In addition, your ad copy should be enticing, location-specific, and include compelling CTAs such as contacting your business or visiting your website.
With billions of users engaging with different social media channels daily, social media marketing holds immense potential for promoting your services and connecting with your target audience. Instagram, Pinterest, and Facebook allow you to share beautiful before-and-after transformations of flooring projects, be it in reels, gifs, or carousels, to demonstrate your craftsmanship to potential customers.
You should also leverage user-generated content where you encourage your happy customers to share their experience with your brand either in a post or short video alongside footage of their newly installed floors on their social media pages with a hashtag of your brand name. These customer testimonials are social proof you can use to build trust and credibility with potential clients on their timelines.
However, building a social media presence for your flooring business should go beyond broadcasting your services, building a community of loyal following, and engaging with your target audience. Your social media posts should cover many helpful topics, such as floor design tips and DIY videos on flooring trends. Also, consider organizing contests and giveaways to generate buzz around your brand for improved visibility.
Unlike other strategies, word-of-mouth marketing is cheaper, and by providing excellent customer service, you can turn your satisfied customers into brand ambassadors who spread the word about your flooring business to their friends, family, and colleagues and get you flooring leads for free.
To make your customer referral strategy interesting, incentivize your past customers by offering them irresistible rewards like exclusive coupons or gift cards for each successful referral they make. Not only will they be thrilled, but they will also be motivated to promote your flooring services actively.
In addition, you could also team up with other business owners in the home services verticals, such as home builders, home remodelers, interior designers, or even real estate agents, to leverage their customer base and get flooring leads free. You can reciprocate by recommending their services to your clients in exchange for their referrals.
Too often, businesses focus solely on digital marketing strategies and overlook the old ways. While mail can be sent digitally, direct mails remain a sure way to connect physically with the target audience in your local service area.
You can send postcards, flyers, brochures, or your business card through traditional mail to reach homeowners who want to upgrade their spaces. Unlike emails that can be easily ignored or lost in spam folders, recipients are more likely to open and read your physical mail.
Your marketing materials should feature stunning images of before-and-after transformations of installed floors to inspire a fresh new look for their space. Also, your business information, such as office address, contact, etc., should be boldly imprinted on these materials. And if you sell flooring products as well, You can even include samples, allowing potential clients to touch and feel the quality of your flooring physically.
If you find this article valuable and offer renovation services, make sure to check out our comprehensive piece on generating home remodeling leads in 2023 and beyond.
Start by conducting thorough research to find agencies with experience in the flooring industry. Check out for expertise in digital marketing strategies like SEO, social media, content marketing, etc., setting and running effective ad campaigns. Overall, choose an agency that communicates effectively with your marketing goals, offers customization, and fits your marketing budget.
You need a digital strategy to reach potential customers looking for flooring companies online and increase your business’s visibility on search engines, social media, and other online platforms. Also, you have access to tools like Google and social media analytics that provide valuable insights to track, measure, and analyze the results of different online marketing campaigns and adjust your strategy for maximum ROI.
Closely monitor key performance indicators such as website traffic, lead generation, conversion rates, and customer engagement. Analyzing these metrics will provide precise data on the impact of your flooring marketing strategies and help you identify areas for improvement. Consumer behavior metrics like bounce rates, click-through rates, and time spent on websites should also be tracked to see if your strategies captivate your audience and drive them toward action.
The simple answer to how to get flooring leads is through comprehensive and well-executed marketing strategies. By implementing the flooring marketing ideas I’ve shared in this discussion, you not only attract and convert potential customers but also separate your flooring business from your competitors.
To maximize the effectiveness of your marketing efforts, ensure you understand key metrics and how to measure them to determine your marketing campaigns’ performance. Leverage analytical tools available on marketing channels, such as Google Analytics or social media analytics, to measure, track, and analyze your strategies. That way, you can identify which channels are delivering the best results and where to allocate your resources for optimal ROI.
If you find yourself at a crossroads or need expert guidance, Klutch Growth is here for you. We specialize in assisting home service providers like yourself in handling critical aspects of your marketing plan. From optimizing your flooring website to captivate visitors, running effective Google ads, designing engaging email campaigns, to managing your social media marketing, our team is ready to support your business growth.
Contact us today, and let’s chat about how we can help you grow your flooring business.
I enjoy writing engaging and practical articles that help local businesses grow. That’s why I take my time to understand the industry - customers and businesses - before writing a word.
Aside from content marketing, I enjoy watching football and love my beloved Arsenal FC.
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