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Landscaping PPC: How to measure and improve your return on ad spend (ROAS)

Oluwadunmola Adefioye | Updated: September 5, 2023 | Home services advertisement

landscaping ppc for maximum returns

If you want to grow your landscaping company and attract more customers, you need to consider landscaping PPC (pay-per-click). With landscaping PPC services, you only pay for the qualified leads generated for your lawn care services after they click on ads. A well-executed PPC ads campaign maximizes your marketing budget and delivers quality leads.

How do you maximize PPC for your landscaping business? Not to worry. In this piece, I’ll explain all you need to know about PPC for landscapers, especially Google Ads for landscapers. We’ll cover how PPC works and how you can measure and improve your return on ad spend (ROAS).

Key factors for creating effective landscaping PPC campaigns

PPC campaigns are one of the most popular and effective ways to drive traffic and get high-quality leads and sales for businesses of all sizes. They also come in handy for boosting a business’s online presence. But how do you create a PPC campaign that works? 

Let’s see how key factors such as choosing the right keywords, setting a realistic budget, optimizing your landing pages, and tracking your results affect the success of your PPC campaign.

Keywords are crucial to PPC and SEO campaigns, as they determine when and where your search ads will appear on search engines like Google. Google processes around 63,000 search queries each second, making it a goldmine for the right landscaping keywords.

Using relevant, broad, and negative keyword lists, you can optimize your Google ads for landscapers and reach more potential clients looking for your services. 

Here are three keyword considerations you have to make with your landscaping PPC campaign. 

google ads keyword match

    1. Relevant keywords: helps you target your ideal customers searching for specific terms related to a landscaping company, such as “lawn mowing service” or “landscape design.”
    2. Broad keywords: helps you expand your reach and capture more traffic from people interested in general topics related to the landscaping industry, such as “garden ideas” or “outdoor living.”
    3. Negative keyword: helps you exclude irrelevant or unwanted searches unrelated to your business, such as “landscaping jobs” or “landscaping software.”

A good ad copy is crucial for any home service advertisement campaign. To attract more potential customers to your lawn care business, you need to optimize your conversion rate on Google search. That means creating a compelling ad copy that showcases your value proposition and convinces people to click on your website. 

But how do you write an ad copy that stands out from the competition and drives results? Klutch Growth can help out. 😉 

We are an advertising agency with expertise in landscape business PPC campaigns. We can help you craft compelling ad copy that matches your advertising budget and improves your digital marketing performance. Whether you want to increase your brand awareness, generate more potential customers, or boost your sales, we can help you achieve your goals. 

This is the platform or channel you use to display your PPC ads, such as Google Ads, Facebook Ads, or Bing Ads. You should choose an advertising platform that matches your target audience, budget, and goal while improving your brand’s image. You should also compare the performance of different advertising mediums and adjust your strategy accordingly. For example, as of 2022, Facebook, Instagram, and Twitter have more users searching for services than TikTok, Snapchat, etc.

Landing pages are web pages visitors land on after clicking an online advertisement. They are designed to persuade the visitors to take a specific action, such as requesting a quote, booking a service, or signing up for a newsletter. 

Landing pages are essential for PPC campaigns for landscapers, as they can increase the conversion rate and lower the cost per lead. 

To create effective landing pages for landscaping PPC, you need to consider the following elements:

      1. A clear and catchy headline that matches the online advertisement and the keywords visitors use to find your page.
      2. A relevant and attractive image or video that showcases your lawn care company and your past projects and appeals to your target audience.
      3. A compelling and concise value proposition that explains why your landscaping service is the best choice for the visitors and how it can solve their problems or fulfill their needs.
      4. A solid and visible call to action that tells the visitors what to do next and how to do it, such as filling out a form, calling a phone number, or clicking a button.
      5. A simple and user-friendly layout that makes it easy for visitors to navigate and find the information they need.
      6. A trust-building element that establishes your credibility and authority, such as testimonials, reviews, awards, certifications, or guarantees.

google ads campaign budget

A bidding strategy for Google Ads for landscapers sets how much you will pay for each click on your ads. One way to optimize your bids is by using Google’s performance max. Google’s performance max optimizes your campaign performance across all of Google’s networks instead of just sticking with either display or search ads.

Performance max campaigns use Google’s machine learning to automatically adjust your bids and target the most relevant audiences for your goals. By providing your marketing objectives, budget, creative assets, and audience signals, you can let Google’s AI technologies optimize your performance in real time and across channels using Smart Bidding. 

Tools and metrics to track and optimize ROI from PPC

If you run a landscaping business, you want to ensure that your pay-per-click (PPC) advertising campaigns are effective, profitable, and aligned with your business goals. To do that, you need to use tools and metrics that can help you track and optimize your return on ad spend (ROAS) from PPC. Here are some examples of how you can use them:

You want to achieve a specific outcome with your PPC campaign, such as increasing website traffic, generating leads, or boosting sales. Set a clear and measurable advertising goal before launching your campaign, and then monitor how well you reach it. 

Here are some search engine marketing tools that can help you measure and improve your landscaping PPC ROI:

FAQs

PPC advertising, or pay-per-click advertising, is a fast way for landscapers to reach prospective customers searching for their services online. Notably, Google Ads for landscapers produce the most quality returns among other landscaping PPC services.

You can integrate landscaping PPC with other marketing channels by implementing them simultaneously to complement each other. For example, Google Ads for landscapers get you potential clients in the short term, while SEO gives you organic traffic in the long term.

Conclusion

To conclude, landscaping PPC is a powerful way to attract and convert potential customers looking for your services online. However, you must regularly measure and improve your ROAS to maximize your PPC campaigns. This means tracking your key performance indicators, such as clicks, conversions, cost per lead, and return on ad spend. 

You must also optimize your landing pages, keywords, bids, and ad copy to increase your quality score and lower costs. By doing so, you can ensure that your PPC campaigns are profitable and sustainable for your business. 

Landscaping PPC services will only get you leads; you still need to move them through your sales funnel to convert visitors into paying customers.

Do you want to work with us?

We understand the enormity of optimizing and generating reasonable returns using landscaping PPC. With our expertise and years of experience, you can enjoy our optimized landscaping PPC services. We would like to help you achieve your business and marketing goals faster. Book a call with our team today.

Oluwadunmola Adefioye
Content Manager at Klutch Growth

I enjoy writing engaging and practical articles that help local businesses grow. That’s why I take my time to understand the industry - customers and businesses - before writing a word.

Aside from content marketing, I enjoy watching football and love my beloved Arsenal FC.

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