Klutch Growth Blog

7 Keys to Optimize your Home Remodeling Website for Maximum Conversions

Oluwadunmola Adefioye | Updated: August 31, 2023 | Home services websites

home remodeling website

While having an aesthetically appealing home renovation website can grab visitors’ attention, it takes more than just looks to convert them into customers. What truly drives conversions is the value they find in your website. You should aim to provide them with helpful content and offer solutions that resonate with their pain points. 

By adopting the value-driven strategies I’ll share here, you can make your home remodeling website one that captivates visitors, earns their trust, and convinces them to choose your services.

How to make your home renovation website effective at converting visitors into customers

You can create a captivating online presence that attracts and converts with the right strategies and techniques. From compelling design elements and choosing the right colors to engaging content and seamless user experience, I’ll show you how to transform your home renovation website into a conversion machine. Ready to unlock the full potential of your website? Get your tools and dive into the best practices that will set your remodeling company on the path to success.

You have just a few seconds to capture the attention of your website visitors and make a lasting impression. So, instead of bombarding them with lengthy descriptions and paragraphs of text, let your visuals do the talking by using image sliders or carousels to showcase multiple images before-and-after transformation of successful remodeling projects. 

And if you want to take your remodeling business to the next level and show off the intricate details of your craftsmanship, consider incorporating 3D renderings, virtual house tours, or video walkthroughs of your completed projects to provide a more immersive experience of your remodeling process. 

To make the most of your visuals, ensure that you use high-quality images and videos only, as blurry visuals can diminish the overall appeal and professionalism of your home remodeling website, leaving visitors unimpressed.

Colors significantly impact the overall mood and perception of your website. You should aim for colors that create a sense of comfort and relaxation for your visitors. Such colors as earth tones, soft neutrals, light brown, or soft blues can create a welcoming environment and make visitors feel at ease as they navigate your website. 

You could also combine one or two colors for a unique touch. However, avoid too many vibrant colors or dark shades that may overwhelm visitors resulting in a higher bounce rate. And if unsure of what specific colors to use, you can draw inspiration from your brand logo. That way, you reinforce your brand identity and build recognition with potential clients.

For elements like CTAs and navigation menus that need to stand out, use complementary tones to your overall color scheme to draw attention, making them visually striking so visitors can take the desired action.

While running effective remodeling ads and promoting your services in your blog posts can attract potential clients, what truly converts leads is how your home improvement blog articles resonate with their needs. 

Build your blog articles around common improvement topics in the remodeling industry and provide actionable solutions. For example, you can write posts about design ideas for exterior projects, tips for choosing the right remodeling contractors, simple DIY projects for bathroom remodels, or design trends for kitchen remodeling. 

When you constantly push informative home improvement blog posts on your website, you connect with your web visitors and present yourself as an expert who knows what they are doing and can be trusted for their renovation needs. 

For maximum results, write in a conversational tone, use storytelling techniques, include relatable examples, offer expert advice, and encourage reader interaction through comments and feedback.

As your home remodeling website ranks high on search engines and gains traffic, you want to ensure visitors have top-notch experiences on your web pages. According to Sweor, most leads fail to convert when they have a bad experience navigating through websites. 

You can encourage a positive user experience on your home renovation website by optimizing it for fast loading. A great idea is to compress large images and videos without compromising on quality for quick loads. 

Also, ensure your menu structure is simplified with clear labels, so visitors can easily find the information they seek. Include a search bar in sections like your portfolio and services to improve navigation. 

Overall, don’t just focus on optimizing your website for desktops; it should also be responsive for mobiles and tablets. 

Crafting a compelling call to action is one thing; positioning them in the right location makes the best home improvement website stand out among others. Consider placing CTAs above the fold, where they are immediately visible without scrolling. 

Other prominent locations include at the end of the page, at sidebars, or as pop-ups and slide-in during browsing. However, be mindful of pop-ups, as excessive use can annoy visitors and disrupt their experience on your website.

Don’t limit yourself to a single CTA per page. Use multiple CTAs strategically placed throughout the page, especially at crucial conversion points, such as after showcasing your portfolio or highlighting the benefits of your services. That way, visitors can take action wherever they are in their decision-making process, increasing the chances of conversion.

In addition to placement, design your CTAs to stand out visually. Use contrasting colors and persuasive design elements, such as arrows or icons, that guide visitors’ eyes toward the CTA.

Add a comprehensive FAQs section to your home remodeling website to answer potential customers’ concerns upfront. To ensure your FAQs are tailored to their pain points, use the “people also ask” section on Google to determine people’s questions concerning home remodeling and answer those questions on your website.

Remember to keep the FAQ section up-to-date. As your remodeling company evolves, so will the questions. Stay on top of it, and ensure the answers reflect any changes or updates.  

In addition to comprehensive FAQs, you could feature live chat support for a more personal connection. Live chat support allows you to engage in real-time conversations with your potential customers, addressing their queries, providing guidance, and building rapport. This way, potential customers will feel heard, supported, and reassured that you can assist them throughout their improvement projects.

Top home remodeling website samples for outstanding performance

Are you looking for design inspiration to create a unique home remodeling website? I’ll share some samples that can serve as excellent home remodeling website templates for your online presence. By incorporating what worked for these businesses, you’ll be well on your way to converting your qualified leads and achieving remarkable ROI in your home remodeling marketing efforts.

home remodeling website with more content

Bob Vila is a renowned figure in the home remodeling industry, and his website is loaded with helpful resources. One feature I liked about Bob Vila’s website is its ‘find info’ section, which provides a wide range of categories covering various aspects of home improvement projects, such as basement remodels, walls, ceilings, and kitchen remodeling to detailed instructions on how-to’s and quick tips for their DIY network. 

home improvement website with great UX

Apartment Therapy stands out for its famous “house tour” feature, which offers visitors a glimpse into renovated real homes and living spaces. With captivating photos showcasing each beautiful home’s aesthetics, layouts, and decor choices, visitors can see how others have transformed their spaces, whether a cozy living room, a beautiful kitchen remodel, or a stylish bathroom remodeling, and get design inspiration for their renovation projects.


WordPress is a popular choice among local home business owners because it’s free and gives access to many themes, plugins, and customization options necessary to kickstart your home improvement website design without hiccups. Also, the admin dashboard is user-friendly and easy to navigate, so it fits beginners with little or no technical know-how. Other platforms include Joomla, Drupal, Wix, Squarespace, etc.

Using templates is a faster way to create your home remodeling website. Some of these templates are free to use and provide pre-designed layouts for services, portfolios, testimonials, and more elements you can customize to fit your needs. However, these free templates may come with certain drawbacks, such as displaying the builder’s logo, which doesn’t speak well of your professionality, or containing malicious codes which can affect the functionality of your website.

Set up web analytics tools like Google Analytics to track your website traffic, traffic sources, conversion rates, bounce rates, average time spent, popular pages, exit pages, and mobile traffic. Analyzing these metrics provides valuable insights into your home renovation website’s performance and helps you make informed decisions for improvement.


Optimizing your home renovation website for maximum conversions is vital for beating the odds and staying ahead of the competition in the remodeling business. By implementing the strategies and best practices I discussed in this piece, you can transform your website into a powerful tool that attracts and converts visitors into satisfied customers. From catchy visuals showcasing your expertise to valuable content that resonates with target audiences’ needs, every element of your website should be designed and optimized with conversions in mind.

Want to work with us? At Klutch Growth, we have expertise in creating captivating online experiences for home remodeling contractors. Our team of experts specializes in website design, development, and maintenance, ensuring that your online presence truly shines. With our tailored solutions, you can expect a website that reflects your unique brand identity and engages your target audience. Book a calendly call with us today, and let’s talk about your home remodeling business.

Oluwadunmola Adefioye
Content Manager at Klutch Growth

I enjoy writing engaging and practical articles that help local businesses grow. That’s why I take my time to understand the industry - customers and businesses - before writing a word.

Aside from content marketing, I enjoy watching football and love my beloved Arsenal FC.

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