Google ADS for Contractors - Klutch Growth

Get More Customers for your Home Services Business with Google Ads for Contractors

We run Google Ads for Home Services businesses to generate quality leads, boost revenue, and 10x your ROI.

See our process

Why We Recommend Google Ads for Contractors

Targeted Audience

As a home service provider, your business is best marketed to people with a home project. You can harness the power of search intent by targeting a very specific audience. According to this BrightLocal survey, 93% of customers used an online search to find a local business.

Location Targeting

With one-third of mobile searches being location-specific, you can get customers exactly in your zip code with the right Google Ads campaign, targeting keywords like “Electronic restorers in Austin, Texas.”

Customized Marketing

The more customized a digital marketing strategy is, the better its conversion rate. Using Google Ads allows you to define your daily budget and ad schedule, target specific audience groups, and charge you on a pay-per-click (PPC) basis.

Our 7-step Google Ads Strategy helping Home Service Businesses drive more sales.

1

Market Analysis

Our approach to Google Ads is data-driven. We don’t rush to place our contractor ads; first, we seek to understand your business’s unique value proposition, do some competitor research, pinpoint your target audience, then deliver an effective strategy for your qualified leads generation.

2

Keyword Research

Each search campaign performs based on the strength of the keywords chosen. We dig deep to find relevant and viable keywords that fetch a high ad quality score using Google keyword planner.

3

Landing Page Optimization

The next step to improving your Google quality score is to optimize its landing page relevancy with the appropriate content and design. We provide our home service contractors insight into the landing page messaging to improve their ad campaign’s conversion rate,

4

Ad Campaign Setup

We evaluate each business’ marketing needs and compare them to their ad budget; this helps us set custom bids for each ad placed. Then, using the data from our market analysis, we choose keywords with the appropriate cost-per-click (CPC) to optimize the ad spend.

5

Engaging Ad Copies

One essential part of generating quality traffic for home service advertisement is writing custom ad copies that speak to the audience and highlights your business as a solution. Engaging ad copies generate more clicks and have higher click-through rate (CTR). Also, because we’re marketing service providers when advertising for contractors, we use Google Ads search network campaigns, which utilize written ad copies better than display ads campaigns.

6

A/B Testing

You can combine multiple ad copies with different landing pages and keywords within an ad group. A/B testing allows you to choose the best ads and use the data to optimize your Google advertising for a better return on ad spend (ROAS).

7

Monitor the Metrics

To make each Google Ads campaign performance as cost-effective as possible, we constantly monitor the key performance metrics, like the number of clicks, CTR, and conversion rate, up to the overall ROI. Whatever the reports say, we always look for ways to optimize your ads.

What Can You Expect from Google Ads as a Home Service Contractor?

Measurable Results

Accelerated Growth

Increased ROI

What Makes Klutch Growth’s Google Ads for Contractors Service Different?

Empathy

Our core strength lies in our ability to relate to your business issues. We understand how the contractor market works. Our ads specialists have worked with home service companies from all spheres; General contractors, HVAC companies, Plumbers, Roofers, Disaster restoration companies, Electricians, Masons, Painters, etc. We know how tedious it can be trying to generate qualified leads. But we have studied your potential customers for years, know what they want, and can show you how to find them.

Expertise

We are a team of experts with combined years of experience running Google Ads for contractors. We know what makes businesses waste ad budgets with no results and what it takes to deliver effective ads with excellent ad quality scores.

Clear Expectations

We won’t promise you the world and deliver only a fraction of your imagination. Instead, we help you set custom Google ad campaign goals for your business, monitor the metrics, run A/B tests, optimize for better performance, and deliver increased ROI.

Effective Communication

We know that the end goal of your marketing efforts is to get more customers and generate more revenue. So, we see the value of every dollar spent on ads. That’s why we would carry you along, as much as you want to be involved, with scheduled performance updates, reports, and results on all marketing campaigns.

Support

The heart and brain behind every business are the people in charge. Therefore, we prioritize talking to our clients: contractors and home service providers. First, we ensure to understand your business needs before having our paid search experts bring a solution that matches your needs.

Real reviews we have on Google

I had a great experience with Klutch Growth and Yannick was very patient with me. Before Klutch Growth started the website they asked what type of website I was looking and showed me examples of what the website could look like. Yannick gave me updates every step of the way and even helped me in setting up properly my company email. Klutch Growth is definitely thee business partner you want to have.

Jennie Jules

Fast work at a reasonable price. Couldn’t ask for more. Looking forward to our next project together.

Joseph Lott

I am very pleased in experience with Yannick and Klutch Growth. Actually I feel fortunate to have found him. He was able to fix the big problems with WordPress for my company website. And walk me through it. He is pleasant to work with, and with fast turn-around. And now he keeps me posted of any WordPress problems or upgrades.

Chris Wright

Klutch Growth is the Marketing Team you want if you want real results. They have pushed my Transportation Buisness to levels by far. They are very Professional and promise every thing they say. Thanks to the CEO Yannick. Look forward keep working with the team.

Josue Kavanagh

Yannick is well diverse in Marketing all things for Business. Very professional, answers the phone, and knows what he is doing. In this competitive industry, Klutch Growth is the business to use.

Jason P

Klutch growth is THE company to deal with when in need of Google guidance and advertising. Yannick has been wonderful in understanding my business strategy and helping me get the results I want. It took a few months before I started seeing results….but afterwards, steady continuous growth on a monthly basis. What I mostly appreciated is the effort and time he invested into helping me solve a situation for my other establishment without requesting additional compensation! It took weeks to solve because of an error on my end yet he remained so patient and helpful until it was resolved. That gesture alone proved that he’s not in it just for the money like others I have dealt with in the past. He genuinely cares about his clients. I have found myself a great professional to build a strong business relationship with for all my google needs. Thank you Yannick!

Heba Bahnam

Excellent experience. I let Yannick know what I wanted the website to do and how I wanted it to look. I got just what I wanted and in just ten days. He listens. He does what he says he will do and quickly. He is hosting the site because I know that I am in good hands. I highly recommend contacting Yannick if you want to create a high-quality website.

Charles Howard

Klutch Growth really did a great job providing us disaster restoration leads through Google ads and have helped our business grow on a consistent basis. I would highly recommend working with them if you are looking for a professional team that knows what they are doing.

Nathalie Perez

Great success with our new Google adwords strategy producing more calls and better yet sales!!! Yannick is tremendous to work with and keeps us very well informed.

Wallpaper Place Inc. / Marissa’s Interiors

I feel so lucky I ran into Klutch Growth. A company you can trust. They worked hard to meet my goals and put much effort to making my project a success. I appreciate, trust, recommend and endorse them.

Maryam Mihtar

Great Company And Highly Recommended

Ric “Bawse”

Very happy I decided to work with Klutch Growth. They walked me through what we should focus on first to start generating new hvac business. We’ve been doing google ads to generate new leads and we’re really happy with the results.

Alexander Hassoulas

I’m glad I trusted the Klutch Growth team to handle our Google Ads management services. The results they generated were fantastic, we got a lot of quality leads, and a lot of them became qualified sales. And I also loved how they carried me along with clear communication and good customer service.

Klutch Growth is the marketing agency I would recommend for anyone looking to use Google Ads to better their business.

Olaleye Adefioye

Yannick and his team are great, I recommend him and his team to every business owner I know. Try them out today. You will not be disappointed!

Nicolo Caradonna

Yannick is super knowledgeable and goes the extra mile to make sure you are satisfied with your website. Super flexible (because we can be all over the place) and SUPER patient. Love working with him and plan to continue using him for other projects.

Jennifer P

Klutch Growth (Yannick Moise) has provided an excellent service by setting up our web-shop and the maintenance it required. Klutch Growth has always been fast in responding time and they have always understood our needs. I can definitely recommend Klutch Growth.

Positive
Responsiveness, Quality, Professionalism, Value

Lotte Gjerding

I have worked with many developers over the years and the common denominator seems to be most over promise and under deliver. To say I’m please with the work Yannick delivered and his overall professionalism would be an understatement. Klutch will be my go to source for all projects going forward! Thanks again!

Positive
Responsiveness, Quality, Professionalism, Value

Ricky Neal

Great customer service, they really do know what they’re doing when it comes to Google Ads. They consistently got me great leads for my Collagen Induction Therapy business. High quality service, definitely recommend.

Positive
Responsiveness, Quality, Professionalism, Value

Jéssica WM

Working with Klutch Growth has been an amazing experience. They provided us with Google Ads management services and have helped exponentially grow the amount of leads that are coming in. Highly recommended!

Zach

Klutch Growth did an amazing job on my website. Their customer service and development skills are like no other. They took the time to guide me through the process and beyond. They are now managing my ppc campaigns and I am seeing my traffic and leads grow. I will continue to work with them and I highly recommend them.

Positive
Professionalism

Patricia Moisache

Klutch Growth is an exceptional business that continues to astound me with the work produced. Working in all sectors of North America they pay attention to the aesthetics and wants of their clients. I would always recommend them to anyone I know looking to revamp their digital presence.

Positive
Professionalism

Yves Bastien

Fabulous site design team. Professional, prompt, and increased my site traffic significantly. Enticed to create another website with this firm.

George West-Perry

Absolutely amazing work! Punctual, attentive, and really brought my idea to life!

Positive
Responsiveness, Quality, Professionalism, Value

Alan Ojeda

I’ve worked with quite a few web companies and klutch growth has provided the best customer service I have ever experienced. I bumped into them at a conference and I’m very happy I did.

Stephen Fox

I was extremely impressed by the work that Klutch Growth did on my website. They were professional, easy to work with, responsive, informative, and asked enough questions to get a feel for what I wanted. If there was anything I asked them to change, they didn’t hesitate or get upset, they changed it right away. They provided me with multiple drafts of my website before giving me the final product and walked me through everything that was updated. My new website looks professional and clean and my clients are able to find exactly what they’re looking for when they visit.

Positive
Responsiveness, Quality, Professionalism, Value

Brianna Theus

Was very impressed with the website Klutch Growth made for our company! Everything was done on a timely manner, great customer service. Definitely recommend for anyone out there looking to take the next step in their business!! 🙂

Positive
Responsiveness

TopRecruitzz

Très bon service et qualité prix. Nous sommes vraiment content du résultat de notre design site web. je vous recommande fortement cette compagnie.

Positive
Quality, Value

Gaelle fouillen-moise

Get in touch with Klutch Growth for unmatched Digital Marketing Results

Partner with Klutch Growth to bring your digital marketing campaign to the next level. Our data-driven strategies ensure your business stands out, attracts more customers, and boosts revenue. Let us help achieve your goals with a digital marketing campaign that works.





    Your Quick Guide to Home Services Digital Marketing