12 Ways on How to Get More Calls for Your Business in 2025

To get more calls from your Google Business Profile, make sure your NAP (Name, Address, Phone number) is accurate and consistent everywhere, and use a detailed Google Business Profile optimization checklist
to confirm nothing is missed.

In home services, every job starts with a phone call. When the calls slow down, so does your revenue.

If you’re a plumber, HVAC technician, or run any local service business, the question is the same: how do you get more calls for your business? Referrals help, but real growth now comes from your Google Business Profile, Local Services Ads, and a website built for click-to-call. For long-term visibility, plumbing and HVAC SEO ensures customers can find you when they search.

In this guide, you’ll see how to show up in the right spots such as Google Maps, LSAs, and local search. You’ll also learn how to track calls with tools like Google forwarding numbers or CallRail. The goal is simple: more high-intent customers tapping “call now.”

First, let’s talk about why phone calls matter more than ever in 2025.

Key Highlights:

• Get more calls with click-to-call Google Ads, Local Services Ads, and call assets.
• Optimize your Google Business Profile with accurate NAP to rank in the map pack.
• Build a call-first website with fast Core Web Vitals, sticky phone buttons, and tel: links.
• Use city-based keywords, service area pages, and LocalBusiness schema to strengthen local SEO.
• Capture high-intent leads with retargeting ads, exit popups, and limited-time call-only offers.
• Collect reviews that mention quick phone response to boost trust and click-through rates.
• Track calls with CallRail, GA4 events, dynamic number insertion, and CRM logging.
• Add your number to offline tactics like vehicle wraps, yard signs, and radio ads.
• Improve call handling with fast answers, clear communication, and consistent follow-ups.

Why More Phone Calls Still Matter in 2025

Even with online forms and chat widgets, most homeowners still pick up the phone when they need help fast. For service businesses like plumbing and HVAC, that is a good thing. Calls usually come from people who are ready to act, not just browse.

According to Synup, 88% of local searches on mobile devices lead to a call or a visit within 24 hours. That is because phone calls feel faster, more personal, and more reliable, especially when someone needs an urgent repair.

A call is the most direct way for a customer to reach you. When your Google Business Profile shows up in the map pack or your website ranks well locally, that call button is often the first thing people tap. If your number is clear and clickable, that tap becomes your next job. And when you layer in Local Services Ads with the Google Guaranteed badge, the chance of a customer choosing your business goes up even more.

The goal is not only to get the phone to ring but to get high-quality calls. A high-quality call comes from someone in your service area with a real problem to solve and the intent to book, not just ask around. That is why tracking calls with tools like Google forwarding numbers or CallRail matters. You can see which ads, keywords, or listings drive real jobs and which ones attract unqualified leads.

3 Reasons Your Business Is Not Getting Enough High-Quality Calls

Getting more calls for your business starts with spotting what is blocking them in the first place. Once you know what’s broken, you can fix it and make it easier for the right people to find you and pick up the phone. Here are three common reasons service businesses miss out on calls:

1. Your Website Isn’t Built to Convert Calls

If your website is slow or hard to use on a phone, most visitors will leave without calling. Homeowners search for plumbing and HVAC from their smartphones, so your site must be mobile-first and pass Google’s Core Web Vitals for speed and usability.

In addition to a responsive site that loads fast, add a sticky call button that stays visible as people scroll. This way, no matter where they are on the page, they can tap and call the moment they are ready.

Take a moment to visit your website on your phone. Can you find your number in two seconds or less? If not, your customers probably can’t either, and that could be costing you valuable leads.

2. Your Google Business Profile Is Unoptimized

If your Google Business Profile is incomplete or outdated, it could be stopping customers from calling you. When someone searches on Google or Maps, your profile is often the first thing they see. If hours, service areas, or your phone number are missing, you may be handing the call to a competitor.

To get more calls from your Google Business Profile, make sure your NAP (Name, Address, Phone number) is accurate and consistent everywhere, and use a detailed Google Business Profile optimization checklist to confirm nothing is missed. Add photos, customer reviews, and enable your call button so people can call you directly from search. If LSAs are available in your area, connect your profile and add the Google Guaranteed badge. It can boost call volume even further.

3. You Are Not Showing Up Where People Search

Even with a good website and business profile, you won’t get calls if you don’t show up where customers are searching. Without a strong local SEO strategy, you may miss the map pack and the top results when people search for HVAC or plumbing nearby.

To fix this, improve your local SEO and run call-focused ad campaigns using call assets. These let your number show right in the ad. With ad scheduling and location targeting, your business appears at the exact moment people are ready to call.

12 Proven Ways to Get More Calls to Your Business

Now that you know why the calls might not be coming in, here are 12 proven strategies you can put into action. These tips are built for home service companies like HVAC and plumbing, and they tie directly into broader HVAC marketing strategies that help generate more calls from real customers.

1. Optimize Your Google Business Profile

Your Google Business Profile is often the first place potential customers see you, especially those ready to call. Make sure your business name, address, phone number, and hours are accurate and consistent with your website. Any mismatch can cause confusion or lost leads.

Choose categories that clearly describe your service. For example, an HVAC company should use “HVAC contractor” instead of the broad “contractor.” Add attributes like “emergency services” or “24-hour availability” to capture high-intent calls from people who need help right away.

Enable the call and message buttons so customers can reach you instantly from search or Maps. Add photos of your work, collect reviews, and keep posting weekly updates such as tips, seasonal reminders, or promotions. This activity shows Google that your profile is active, which can help you show up more often.

If Local Services Ads are available in your area, link them to your profile and activate the Google Guaranteed badge. It builds trust and increases the chance that searchers will tap your call button.

2. Focus on Local SEO That Drives Call Intent

When someone searches for “plumber near me” or “HVAC repair in Florida,” your business should be the one they see and call. That is what local SEO is built for: showing up when it matters most and turning searches into phone calls.

Your location pages play a big role in telling Google how relevant your business is for local results. Embed a Google Map, display your phone number in a clickable format, and add clear call-to-action buttons. A well-optimized location page makes it easy for a visitor to go from search to call in seconds.

Your titles and meta descriptions should match the way people actually search. Replace generic headlines like “HVAC Services” with direct ones such as “24-Hour HVAC Repair in Las Vegas.” This captures city-based keywords, strengthens relevance, and makes your offer more obvious to both Google and potential customers.

A detail many businesses skip is structured data. Adding LocalBusiness schema and a ContactPoint with your phone number helps search engines highlight your contact info directly in the results. Combined with review markup and opening hours, this can boost trust and make your number the first thing customers see.

Finally, keep your business information consistent across all listings. Your name, address, and phone number (NAP) should match everywhere from your website to directories. Consistency builds authority and helps you rank higher in the local map pack, which leads to more calls.

3. Build a Website Built for Phone Calls

Your website should do more than just look good; it should make calling your business the easiest next step. For most HVAC and plumbing companies, that means focusing on how quickly a visitor can tap your number and speak with someone.

Start by making sure your phone number is always accessible. Put it at the top of every page and in the footer. Use clickable phone links (tel:) and a sticky call button that stays visible as users scroll. If a prospect has to stop and figure out how to reach you, they probably will not.

Your mobile performance matters, too. A fast, responsive site keeps visitors engaged, since most home service calls begin with a mobile search. Aim to pass Core Web Vitals. Keep pages light, compress images, and avoid clutter that slows people down. Poor load speed or a messy layout can hand the call to a competitor.

Every page should include clear, action-based CTAs. “Call now for a free quote” works better than “Contact us” because it says what to do and what to expect.

Add a few high-impact details for call intent. Show your service hours near the phone number. Use large tap targets on mobile. Place the number above the fold on service pages and near testimonials for trust.

Track and improve. Set up click-to-call events in GA4. Use dynamic number insertion on the site to see which pages and sources drive calls. If you run Google Ads, use a Google forwarding number so you can measure call length and quality.

4. Use Click-to-Call Google Ads

One of the most effective ways to get more calls for your business is to run ads designed specifically to drive call traffic. With Google Ads, you can run click-to-call campaigns that let people call with one tap. Call ads and call assets in Google allow customers to tap a button and speak with you without ever visiting your website.

If your main goal is to increase inbound calls, use call-only ads. These show only on devices that can make calls and remove every other distraction. If you want to send traffic to your website but also give people the option to call, add call assets to your regular search ads. This makes your number visible across all your campaigns.

Timing is important. Running call ads when no one is available to answer wastes budget. Use ad scheduling so your call ads only show during business hours or peak times when staff can pick up.

Tracking is just as important as running the ads. Set up call conversion tracking to see which keywords and campaigns bring in real calls. Use Google forwarding numbers to measure call length and quality. This way, you can invest more in the ads that drive actual customers and cut back on wasted spend.

5. Use Retargeting Ads That Drive Calls

Not every visitor will call on their first visit to your website, but that does not mean they are gone forever. Retargeting ads give you another chance to reach people who showed interest but left without calling.

With the Google Display Network, you can retarget visitors as they browse other sites. You can also extend retargeting to platforms like Facebook and Instagram, keeping your business visible across the places customers spend time online. This constant reminder helps your business stay top-of-mind and encourages people to come back and call.

To get the most out of retargeting campaigns, use urgency-focused CTAs. Phrases like “Still need plumbing help? Call us now” or “Talk to an HVAC tech today” remind people that calling is the fastest way to solve their problem.

Go a step further by optimizing for quality calls, not just clicks. Use call-focused ad formats when available and track conversions with tools like Google forwarding numbers or CallRail. Add frequency caps to avoid showing ads too often, which can turn off prospects.

6. Add Your Phone Number to Everything

Before asking how to get more calls for your business, start by asking how easy it is to find your phone number. If it is not easy, you are probably missing qualified calls from people who were already interested.

Your number should be visible everywhere on your site. Place it at the top and bottom of every page and make sure it is clickable with a tel: link so mobile visitors can call with one tap. Add a sticky call button on key service pages so it is always within reach.

Check your social media profiles too. Facebook, Instagram, LinkedIn, and even YouTube often rank when customers search for your business. If someone lands on one of these pages, your number should be visible right away.

Email should not be left out. Add your phone number in every email signature and in your Google Workspace footer. Even short exchanges can turn into calls when the number is right there.

Consistency matters. Your name, address, and phone number (NAP) should be identical everywhere: your website, social profiles, directories, and local listings. This consistency helps Google trust your business and improves your local search rankings. You can also add a ContactPoint property in your LocalBusiness schema so your phone number appears directly in search results.

Go beyond digital as well. Put your number on invoices, receipts, vehicle wraps, business cards, and print ads. The more places people see it, the more likely they are to call when they need help.

7. Collect Numbers After Hours With Web Widgets

When a customer visits your website after hours, you still have a chance to turn that visit into a phone lead. The solution is to give them a simple way to leave their number so you can call them back the next business day.

Web widgets such as CallPage, Podium, or CallRail’s callback tools make this easy. These popups or smart chat prompts can appear when someone is about to leave your site with a message like: “Want a callback first thing tomorrow?” Visitors type in their number, and your team can follow up as soon as you open.

This approach is especially powerful for Google Business Profile traffic that clicks through to your site after hours. Instead of losing the lead, you capture intent and delay the call until someone is available to answer.

To maximize results, make sure your widget works on mobile, since most service searches start there. Track callback requests in GA4 as conversion events and integrate them with your CRM so no lead slips through.

8. Add Phone Numbers to Retargeting Banners and Pop-Ups

Some visitors will leave your website without calling, even after browsing your services. You can capture their attention with exit-intent pop-ups or retargeting banners that display your phone number alongside a clear call-to-action.

A prompt like “Still dealing with a leak? Call now before you leave” speaks directly to their problem and makes your number the easiest next step.

Use tools such as OptinMonster, Hello Bar, or HubSpot to create pop-ups and overlays that trigger when someone is about to exit. Pair your phone number with urgency-focused CTAs and make sure the button is clickable on mobile.

Retargeting banners across Google Display and Facebook can also feature your phone number, reminding past visitors they can call you right away.

Track performance by measuring call-through rate on these pop-ups and banners. Use A/B testing to compare different CTAs (“Call Now for Emergency Service” vs. “Speak to a Tech Today”) and tie results into your call tracking system, such as CallRail or Google forwarding numbers.

9. Leverage Limited-Time Call-Only Offers

Urgency drives action, and one of the fastest ways to get more calls is to offer something that customers can only claim by calling. A message like “First 10 callers get 20% off drain cleaning” or “Call today for a free AC inspection” turns passive interest into real inbound calls.

Add these offers to your Google call-only ads, Local Services Ads, and social ads with call buttons. Place them on your website banners, pop-ups, and even in email campaigns. The key is making the phone number the only way to redeem the deal, so the call becomes the conversion.

Keep the offers time-sensitive and specific. Phrases such as “Today only,” “This week,” or “Limited to the first 20 calls” create scarcity that encourages immediate action.

Track performance with call conversion tracking. Use Google forwarding numbers or CallRail to see which campaigns deliver the most call volume and which offers lead to booked jobs.

10. Encourage Customer Reviews That Mention Calling

Before calling an HVAC or plumbing business, most customers want reassurance they are choosing the right company. That confidence often comes from online reviews and not just how many you have, but what those reviews say.

Ask satisfied customers to mention their call experience in feedback. Reviews that highlight quick response times, friendly phone staff, and how easy it was to book an appointment are powerful social proof. They reassure new prospects that calling your number will be worth it.

Collect reviews across multiple platforms: Google Business Profile, Yelp, Angi, Facebook, and Trustpilot. Make it easy with follow-up texts, post-service emails, or QR codes on invoices that link directly to your review page.

Showcase call-focused reviews everywhere. Display them on your website near phone numbers and CTAs, share them on social media, and let them appear on your Google Business Profile. Add review schema markup so stars and quotes can appear directly in search results, boosting click-through and call intent.

11. Get Listed on High-Traffic Local Directories

Local directories such as Yelp, Angi, BBB, and YellowPages still attract people actively searching for HVAC and plumbing services. Adding your business to these platforms puts your phone number in front of ready-to-call prospects.

But a listing by itself is not enough. Your business name, address, and phone number (NAP) must be consistent across every directory. This citation consistency signals to Google that your business is legitimate, which strengthens your chances of ranking higher in local search results.

Expand beyond the big four by adding your business to platforms like HomeAdvisor, Thumbtack, Houzz, and Nextdoor. These niche directories often rank for local searches and can drive additional call volume.

To maximize results, encourage satisfied customers to leave reviews on these platforms, especially ones that mention fast response times or positive phone interactions. These reviews act as social proof and local SEO signals that push more people to call.

Finally, track performance. Use Google forwarding numbers or CallRail on your directory listings to see which platforms generate actual inbound calls. This lets you invest more time in the directories that bring the most value.

12. Use Offline Tactics That Drive More Calls

Your existing customers can help extend your reach. After each job, hand them a thank-you card with your phone number printed clearly. This gives them something simple to share when a neighbor or friend needs similar help, and it can lead directly to more calls.

Your service vehicles should also market for you. A clean wrap with a bold phone number and a short message like “Call for Free Estimate” puts your contact info in front of homeowners wherever you drive. Add a QR code that links to your website or Google Business Profile so people can connect instantly.

Yard signs are another easy win. Place them after completed jobs to catch the attention of nearby homeowners who may need the same service. Larger options like billboards and posters near hardware stores, intersections, or gas stations can also reach people at the moment they think about repairs.

Cross-referrals with complementary businesses like electricians, roofers, and painters are another source of high-quality calls. They already serve your ideal customers but do not compete with your service. A simple referral card or partnership agreement can send you prospects who are ready to book.

Do not overlook traditional media. A short radio ad during commute hours promoting pre-season tune-ups or urgent fixes can drive immediate call volume. Direct mail postcards with a bold phone number or local sponsorships (youth sports teams, community boards) also put your contact in front of homeowners in a trusted way.

For all offline tactics, use unique tracking numbers through CallRail or Google forwarding numbers. With dynamic number insertion (DNI) and GA4 offline conversion tracking, you can measure which campaigns generate the most inbound calls and invest more in what works.

Website Optimization for More Business Calls

Most HVAC and plumbing websites lose calls every day, not from a lack of traffic but because they are not designed to convert traffic into prospects and sales. Slow load times, hidden phone numbers, and confusing layouts push visitors away instead of leading them to call.

What works is a well-structured, mobile-first website that passes Core Web Vitals, makes the phone number visible on every page, and uses strong UX with clear call-to-action buttons like “Call Now.” Click-to-call links and sticky call buttons can double or even triple inbound call volume when done right.

That’s exactly what we build at Klutch Growth. Our web design for HVAC and plumbing includes SEO, local visibility, and call intent, so your site turns more visits into qualified calls. Every design includes fast performance, clear conversion paths, and call tracking through GA4 or CallRail. The result: HVAC and plumbing businesses that turn more traffic into qualified calls and see real ROI.

What Makes a Call-First Website

A call-first website is designed to do one thing well: get visitors to pick up the phone and call your business. It must be mobile-friendly, load fast, and have a clean, simple layout that guides people straight to action.

Your phone number should always be visible. A sticky header, floating call button, or a clearly placed number above the fold ensures no one has to hunt for it. Make sure every phone number is clickable with a tel: link so mobile users can connect in one tap.

Use bold, direct CTAs like “Call Now for Leak Repairs” or “Speak to an HVAC Tech Today.” These leave no doubt about the next step and connect urgency with action.

Pro tip: The fewer steps it takes to make the call, the better. Reduce friction by removing unnecessary clicks, limiting form fields, and keeping the path to the phone number obvious. Track click-to-call events in GA4 or through CallRail so you can measure how well your site drives actual calls.

Key Pages That Need Phone CTAs

Not every visitor will land on your homepage, which means every important page should give them a clear path to call. Your homepage, service pages, contact page, location pages, and even blog posts should all display your phone number in a way that is impossible to miss.

Use a sticky header or floating call button so your number stays in view as visitors scroll, especially on mobile. Make sure all numbers are clickable with a tel: link so customers can connect with one tap.

Place phone CTAs above the fold on every page, alongside service descriptions, and near trust signals such as reviews or testimonials. Add them to thank-you pages and landing pages too, so visitors always have the option to call even after submitting a form.

Track call activity with GA4 events or CallRail so you know which pages drive the most calls. This helps you refine your site layout and prioritize the content that generates real inbound leads.

Every click should bring visitors closer to calling your business. When your phone number is missing or hidden, you lose that opportunity. Put phone CTAs across all key pages so that no matter where someone lands, they know exactly how to reach you.

How Google Ads Can Supercharge Call Volume

By running click-to-call campaigns, you show up right when people are searching and let them call you with a single tap. For service businesses, Google Ads for HVAC and plumbing is one of the fastest ways to turn searches into phone calls.

Google Ads allows you to target the exact search terms customers use, such as “emergency plumber near me” or “HVAC contractor in [city].” When those searches happen, your ad appears at the top with a clickable call button, so prospects can reach you instantly.

Call-only ads are built for mobile devices. Instead of linking to a website, they replace the click with your phone number, so calling becomes the default action. If you prefer to give prospects the choice, add call assets to your standard search ads. These show your number alongside your headline and increase the chances of generating a call.

Google also gives you control over timing. With ad scheduling, you can run call campaigns only during business hours, so every click has a chance to connect. Call conversion tracking, paired with Google forwarding numbers or CallRail, shows which campaigns and keywords drive real leads. Dynamic number insertion (DNI) can also connect ad performance to individual phone calls.

Beyond standard search ads, Local Services Ads (LSAs) and the Google Guaranteed badge add another layer of trust. These placements often appear above search ads and can significantly increase call volume for home service businesses.

At Klutch Growth, we specialize in PPC campaigns designed to generate calls that turn into booked jobs. For HVAC and plumbing businesses, that is the metric that matters most — real customers on the line and revenue growth you can measure.

Why Local SEO Is the Long-Term Call Magnet

If you want to know how to get more calls for your business in a sustainable way, focus on local SEO. Google ranks local businesses using three main signals: relevance, distance, and prominence. The closer you are to the searcher, the more relevant your services, and the stronger your online reputation, the higher your chances of showing up in the local map pack where calls happen.

That is why investing in plumbing and HVAC SEO with location-based keywords across your website, service pages, and business listings is essential. Target terms like “AC repair in [city]” or “24-hour plumber [city]” to tell Google exactly where you work and what you do. Adding city names, neighborhoods, and service areas into your content, title tags, and meta descriptions increases your visibility for local searches that drive calls.

Local SEO also relies on consistency. Your NAP (name, address, phone number) must match across your website, Google Business Profile, and directory listings. Collecting reviews on platforms like Google, Yelp, and Angi strengthens your prominence signal, and reviews that mention your phone service can directly increase call intent.

Structured data makes a difference too. Add LocalBusiness schema with your phone number, hours, and service area to help Google display your contact info directly in search results. This makes it even easier for customers to call you.

Unlike paid ads that stop when the budget does, local SEO builds long-term visibility. It creates steady search presence, consistent high-intent calls, and reliable ROI month after month.

Call Tracking and Analytics: Know What’s Working

Before asking how to get more calls for your business, ask this: Do you know where your calls are coming from? If the answer is no, you are marketing blind. Tools like CallRail, Google Ads Call Reporting, and Google Analytics 4 show exactly which ads, pages, keywords, and locations drive inbound calls. With that data, you can cut wasted spend and invest in what delivers results.

Track your top-performing content, analyze which ad groups convert best, and align with high-intent keywords. Use dynamic number insertion (DNI) to swap phone numbers based on the traffic source. This way, you know whether a call came from Google Ads, organic search, or a directory listing.

Log calls in your CRM and review metrics such as call duration, call quality, and missed call rate. These numbers tell you which campaigns generate real leads versus junk calls.

Pro tip: Do not launch new campaigns until tracking is in place. If you cannot measure it, you cannot improve it.

Frequently Asked Questions (FAQs)

How do I get more customers for my business?

Optimize your Google Business Profile, run Local Services Ads, and use location-based keywords on your website. Keep your NAP consistent across directories and ask happy customers for reviews and referrals.

How do I get people to call my business?

Make your phone number visible on every page, enable tel: links for one-tap calls, and add call buttons to your Google Business Profile and ads. Use direct CTAs like “Call now for service.”

Why is my business not attracting customers?

Poor local SEO, an unoptimized Google Business Profile, or slow website UX can hurt visibility. Missing reviews, inconsistent contact info, or lack of trust signals also push prospects away.

What attracts customers the most?

Trust, visibility, and ease of contact. A clear phone number, strong online reviews, and simple call-to-action offers like limited-time discounts for callers draw customers in.

How do I generate more sales?

Make it easy for people to call with click-to-call Google Ads, an optimized Google Business Profile, and local SEO. Convert sales by answering quickly and guiding callers to book your service.

Final Thoughts: Getting Calls Is Just Step One

Learning how to get more calls for your business is a win, but the real growth happens after the phone rings. Every inbound call is a chance to convert interest into revenue.

Train your team to answer quickly, speak clearly, and handle calls with professionalism. Home service businesses like HVAC and plumbing leads are often urgent, so slow or sloppy responses can cost you the job.

Go beyond the first contact. Use call coaching, track response times, and log calls in your CRM so no lead slips through. Follow up fast, stay helpful, and keep the conversation going until the caller becomes a booked customer.