Klutch Growth Blog

How to Design and Setup Top Roofing Websites

Oluwadunmola Adefioye | Updated: September 12, 2023 | Home services websites

best roofing websites

The top roofing companies in the USA have some of the best website structures in the home service industry. However, there’s a wide gap between the best roofing websites and those of upcoming roofers. Want to know how the top roofing websites attract visitors and maintain quality lead gen from their digital marketing efforts? Stick around to discover the website design styles and principles powering the best roofing company websites on the web today.

Strategies employed by best roofing website designs

You need a well-designed home contractor website to profit as a roofing business. The objective of your website is to serve as a landing page for prospective clients online, attract and engage these visitors, and help them discover value by hiring your roofing services.

To realize this concept, you need a healthy blend of engaging web design, intuitive UX, and professionally executed web development. This is how you deliver a stellar user experience, generate quality leads, and convert a sizable chunk into loyal customers.

Web development best practices to improve lead gen

Remember the saying of how first impressions matter? 

Your homepage is the first contact between you and your potential customer, and as such, it must be intriguing enough to pique the user’s interest. While going against the norm to stand out is excellent, endeavor to toe the line between aesthetically pleasing and an assault on the senses.

Use a clean design with a consistent color scheme that matches your brand identity. High-quality photos or introductory videos that show various types of roofs you’ve worked on. A sticky header or nice drop-down menu that transports the user to other sections of your roofing website. All these are great ideas you can implement in your roofing company website design.

The only way to ascertain you as an experienced professional in the roofing industry is hard proof of projects carried out. Have a dedicated section on your website where potential customers can browse your catalog of completed jobs and other roofing services you offer.

And since you might not be able to document every project you’ve ever worked on, let the content run across different services like roof repair, installation, inspection, etc. To stand apart from other roofing websites, you can categorize your projects to help customers navigate faster.

This aspect of your website design is all about the personal touch. Standout features like an emergency repair option or a chat widget are great additions that can set you apart from the crowd of roofing websites. Since only some adopt these innovations, users will be pleasantly surprised when they come across them.

A personal favorite of mine is adding employee photos to build trust and show the quality of workers at our disposal, especially when you can tout someone with decades of experience.

Strategic use of CTAs can increase your conversion rates by up to 80%, according to a study by The Manifest. While CTAs like “Get a Free Quote” and “Get in Touch With Us” can be pretty effective, knowing when and where to use them is vital to success. For instance, using quirky CTAs like “Stop Your Leaky Roof” or “Preview Your Future Roof” can help drive action better than regular buttons on specialized service pages.

For your social proof sections, after displaying pictures of roofs, you can add a CTA and an action button to follow up if the user is taken in by what they’ve seen. This is to ensure you catch the user at the time when they’re feeling most pliable.

Another way for your webpage to be recognized as a top roofing website is when you’re ranked high on search engine rankings. And to achieve this, informative blog posts are your go-to ally. Besides search engine rankings, these blog posts help build trust with your audience, as you’re known for helpful content that solves everyday roofing problems. 

And if you’re perhaps wondering about topics to write about, you should focus on subjects that will educate and solve minor problems for potential customers. For example, educating on the difference between commercial roofing and residential roofs can 

Prospective customers want to be sure they’ll get their money’s worth before entrusting their roofing jobs to you, which is why you need as much evidence of projects embarked upon.

Since showing the quality of your services through pictures alone might not cut it, use video testimonials from previous clients. These are the little pushes that tip a visitor over into a prospect, thereby increasing your conversion.

Search engine optimization is an integral part of a good roofing website design. It’s an incredible marketing strategy that increases your website visibility and positions you for a massive amount of lead gen.

But bearing in mind that you’re not the only roofer website on the internet, you should target a lot more keywords than just generic ones like “roofing service” and delve deeper into specifics like “flat roofs” or “solar panels.” Anything that gives you an edge over your competition.

Like any other website design for roofers, your webpage should have your company’s contact details to ensure accessible communication. Integrations include social media links, Google Maps to show your location and areas you cover, a contact button to initiate a direct call, a contact form for users who’d like to make requests, and so on.

You can also add a downloadable digital business card with your contact info for users who’d prefer to contact you later. 

Integrations geared at your end as a business could include a prompt for satisfied customers to drop a review or a metric tracking tool like Google Analytics to monitor your website engagements.

Testimonials and reviews are an essential aspect of your roofer web design as it’s the second piece of evidence (besides showcasing projects) you have to back up your years of experience executing roofing jobs.

Happy customers and their client testimonials are vital in convincing potential clients. This is simply because of the trust factor, where users tend to believe the stories coming from someone they can relate to as opposed to the company trying to sell itself.

User experience best practices

When creating a roofing company website design, the other aspect of things you should focus on is the user-friendliness of your webpage because how do you plan on converting a visitor into a prospect when you can’t even keep them on the site?

Your webpage should have a responsive design that works well for desktop and mobile users. Limiting your webpage’s specs to accommodate desktop users alone will see you lose out on a lot of traffic, as over 60% of all internet time comes from mobile devices

Imagine losing out on a lead because their phone couldn’t process your website when they urgently needed to make a repair.

One leading cause of bounce on websites is poor page-load time. Get insights into the website and fix your site speed problem. Even though it might involve reducing the volume or quality of your media on the site to ramp up the load speed, the end goal of retaining users for more extended periods will be worth it. 

Also, ensure there are no broken links, as this is even worse than slow loading.

Another problem you don’t want tampering with your positive user experience is confusing navigation. Ensure your audience can easily go from one section of the website to another with an always-present navigation bar connecting the whole site. 

Intuitive navigation is also an excellent idea to pursue in this aspect, as in having sections segue into each other. Your homepage melds into your reviews and testimonials tab, which in turn gives way to your portfolio, your services, and then your contact page. While each section might seem distinct, they are all touchpoints in converting your audience into a lead/prospect.

Samples of reputable roofing websites to pattern after

To back up a few of the tips and ideas I’ve been talking about in the article, here are 3 examples of the best roofing websites you can learn from or pattern after.

Vincent Roofing company website design

The Vincent Roofing company website design employs all the classic traits of a webpage well-optimized for lead gen and conversion. Simple colors that match the brand design, a sticky header for easy navigation, and sections that blend. However, what really aroused my interest was their “Fast Free Quotes” form. This is an initiative you don’t see on just every roofer website design; it’s a unique feature that captures the audience’s attention.

Houston Roofing and Construction top roofing websites

Houston Roofing and Construction is an excellent example of a well-designed website with superior brand identity content. Besides the aesthetically pleasing graphics, the website showcases multiple certifications, testimonials, and a rich company history that endears the reader. By just engaging the website, the audience feels capability and trust.

Piney Orchard web design for roofers

The Piney Orchard roofing website is highly poised for customer engagement and appreciation with its incorporation of witty effects. Besides dwelling on how competitive their pricing is, the webpage also integrates a YouTube extension that leads to a video cache of client testimonials. However, if I had to pick a standout feature, the intuitive chat widget automatically switching to call and text information after a while to encourage contact would be my pick.


A good roofing website must build customer trust by showing how you can solve their problems. To build trust, your roofing company website needs an intuitive user experience, engaging web design, and website content that shows practical expertise as a roofing professional.

A customer review page is vital to web design for roofers, as it shows prospective clients that you can solve their problems as you have done with previously satisfied customers. You shouldn’t dedicate only one page to showcase customer testimonials and reviews; you must also incorporate them into your entire website content.

A well-designed and engaging roofing website can help earn mindshare with visitors and make it easy for prospects to reach out. The best roofing company websites generate organic traffic through SEO, have engaging landing pages for customer acquisition, and have enough expertise for customer retention.


Wrapping up – As roofing contractors, your best sales value is quality service. A top-notch web design and an impressive marketing campaign to amp up customer acquisition work best when you can deliver stellar roofing services. Word-of-mouth recommendation is still the most effective way for you to grow as a business.

Employ a website design agency

Even though there are step-by-step guides for you to follow when designing your roofing webpage, best practices to engage in for lead gen and conversion, and great examples out there you can pattern after, building a website from scratch to finish might just be too much for the average business owner. So, why don’t you instead hire an agency specializing in web design for roofers and other verticals in the home service industry? 

At Klutch Growth, we bring extensive experience working with home service providers like yourself to the table. With tons of projects and satisfied customers under our belt, all you have to do is sit back, relax, and watch while you get your money’s worth, plus much more in service completion.

Check out our web design services here, and let’s talk about how we can help move your roofing company business forward. Meanwhile, we also run advertising and general marketing campaigns for businesses who want to improve in those aspects.

Oluwadunmola Adefioye
Content Manager at Klutch Growth

I enjoy writing engaging and practical articles that help local businesses grow. That’s why I take my time to understand the industry - customers and businesses - before writing a word.

Aside from content marketing, I enjoy watching football and love my beloved Arsenal FC.

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